Boca Raton, Florida, United States
Global Consumer Products, FMCG, Sales, Franchising, Distribution, and Business Development Executive with 30+ years of international leadership experience across Latin America, the Caribbean, North America, Europe, Asia, Africa, and emerging markets. Proven track record developing and commercializing consumer products, building strategic partnerships, expanding distribution networks, launching new brands and product lines, negotiating complex international agreements, and driving sustainable revenue and profit growth. Recognized for leading multicultural teams, developing long-term growth strategies, managing franchise and distributor relationships, executing market expansion initiatives, and delivering measurable business results across highly competitive consumer goods environments. Extensive experience collaborating with senior executives, retailers, manufacturers, franchise partners, suppliers, marketing organizations, and cross-functional stakeholders to successfully bring products to market and accelerate business performance. Expert in product commercialization, category development, retail strategy, consumer insights, international business development, strategic planning, market expansion, partnership management, and organizational leadership. Core Skills - Product Development & Commercialization - Consumer Products & FMCG Leadership - International Business Development - Retail & Distribution Strategy - Franchise & Licensing Management - Strategic Partnerships - Product Launch Management - Category Development - Go-to-Market Strategy - Market Expansion - Consumer & Retail Insights - Cross-Functional Leadership - Vendor & Supplier Negotiations - P&L Management - Commercial Strategy - Team Development & Coaching - International Contract Negotiation - Sales & Profit Growth - LATAM & Caribbean Markets Expertise - Multicultural Leadership Global Leadership Profile - Fluent in English, Portuguese, Spanish and French - Conducted business negotiations across 26 countries - Personally visited 47 countries across five continents - Led multicultural teams representing 16 nationalities - Extensive experience working throughout Latin America, Caribbean, North America, Europe, Asia and Africa
- Led commercial strategy, annual business planning, customer negotiations, and sales execution for 20 brands across 45 customers spanning 26 countries, representing approximately 85% of the International Business Unit's total business volume. - Directed annual strategic planning and sales execution across Latin America and Caribbean markets. - Managed high-level relationships with distributors, franchisees, retailers, and executive stakeholders across 26 countries. - Maintained profitability in Puerto Rico despite prolonged economic and political instability. - Influenced commercial performance across 25 countries, consistently delivering double-digit growth initiatives. - Led and trained multicultural sales teams while aligning market execution with corporate objectives.
- Provided executive leadership for international business development, distributor management, product commercialization, and market expansion initiatives across multiple continents. - Built and led a cross-functional team of 18 professionals spanning sales, marketing, finance, customer service, supply chain, and technical functions. - Increased Clamato sales in Mexico by more than 300%, generating approximately $20 million in net sales. - Achieved 90% numeric distribution across key Caribbean markets, including Puerto Rico, Dominican Republic, and Bahamas. - Delivered annual profit increases exceeding $300,000 throughout a 13-year period. - Selected, negotiated, managed, and evaluated international distributors and franchise partners.
- Led all commercial, operational, marketing, and product development activities for the Brazilian business. - Successfully launched 16 new brands and product/package innovations across multiple beverage categories. - Directed product launch planning, commercialization, and market penetration strategies. - Negotiated with packaging manufacturers, suppliers, production partners, and service providers. - Managed cross-functional coordination between marketing, operations, supply chain, and commercial teams. - Oversaw supplier relationships involving glass manufacturers, packaging providers, labeling vendors, and promotional material suppliers.
- Directed franchise operations, distributor development, commercial planning, and market expansion initiatives. - Managed relationships with franchise bottlers and regional distribution partners. - Developed trade marketing and consumer marketing programs designed to increase market penetration and brand visibility. - Supported business growth initiatives throughout Brazil and Caribbean territories. - Collaborated with franchise partners to improve execution, sales performance, and distribution coverage.
- Restored Pepsi market leadership in Porto Alegre by increasing market share from 44% to 52% within six months. - Successfully reversed market-share losses against Coca-Cola through focused retail execution and distribution strategies. - Led the launch of Diet Pepsi across key territories. - Achieved 52% market share in the Diet Cola category, surpassing Diet Coke despite its earlier market entry. - Managed franchise relationships, distribution execution, trade marketing initiatives, and retail channel development. - Worked extensively with large-format retailers, convenience stores, bars, restaurants, bakeries, and independent trade channels. - Developed expertise in fast-moving consumer goods distribution and route-to-market strategy.