Brussels Metropolitan Area
As Founder and CEO of Niets spirits, I have spent last years redefining the alcohol-free beverage market with a focus on innovation, exceptional taste, and category leadership. Prior to Niets, I honed my expertise in strategic marketing and brand management during my tenure at BMW Group Belux. There, I led the creation of a groundbreaking digital presales tool and orchestrated impactful luxury events that elevated customer engagement. My ability to adapt strategies to market trends, foster meaningful relationships, and drive operational improvements has been key to delivering consistent growth and success across industries.
NietsCo's vision is to address every consumer with the best alcohol-free experience possible by producing, sourcing the best alternatives to alcohol in the world, in a homogeneous and structured offer. Niets owns its own distillation processes, own brands, and best-in-class alcohol-free distribution brands.
Lead strategic brand store planning & execution. Lead plans leveraging methodology & ressources. Designed & implemented successfully the first ever Digital Presale's tool for BMW Group Belux, before international roll-out. Luxury & Corporate BMW Retail Events, Brand events, and successful set-up of a new city driving experience center. Having an excellent reputation for solving problems, improving customer satisfaction and driving overall operational improvements - consistently saving costs while increasing profits for the Belux organization.
Consultancy and business growth. Travel 50% (Asia, EMEA, Europe) Retail customers : Auchan, Colruyt, Carrefour, French buying groups. Services : Global & regional marketing Strategy. Retail strategies. Product management. IP strategies. Leadership assessments.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Brands Levis, Sadolin. Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
Accomplished industry-distribution margin successes for retail customers through the launch of HOOVER white goods in the Benelux.