Alexandre Ascal de Melo

National Head Sales

Esteio, Rio Grande do Sul, Brazil

About

I am a dynamic and inspiring professional with extensive experience in people management and strategic planning in commercial, administrative, and financial areas. I’ve worked at companies such as Bitgroup (Johannesburg–South Africa), Belenus Ferramentas, Martins Com. Serv. Distribuição, OVD Importadora, and Lâmpadas FLC, where I was recognized for designing strategic frameworks that drive results and strengthen team culture. As a leader and business mentor, I’ve excelled in: Implementing agile innovation methodologies, such as Design Thinking and Canvas Academy, for developing new products, processes, and channels. Building, training, and motivating commercial teams, through field coaching, goal setting, KPI-driven management, and oversight of direct and indirect budgets. Introducing Power BI into commercial operations, enhancing decision-making with robust dashboards and real-time analytics. Creating and executing effective business plans, with a focus on market prospecting, competitor research, and opening new sales channels. Leading brand internationalization projects, expanding BitDrywall into Southern Africa, South America, and the UK. Establishing ISO 9001–compliant processes, fostering continuous improvement and strengthening internal governance. With my entrepreneurial leadership and mentoring profile, I help organizations build high-performance teams, drive innovation, and secure sustainable strategic growth.

Experience

  • Diretor de desenvolvimento organizacional e treinamento at I2DH - Instituto de Disrupcão e Desenvolvimento Humano
    Jul 2019 - Present · 7 yrs

    Nosso objetivo é transformar pessoas e criar disrupção e propósito nas vidas pessoais e profissionais.

  • Sócio proprietário at Like Pet’s Estetica Animal
    Oct 2018 - Present · 7 yrs 9 mos

  • Head of Sales and Business Development at Ortomobil Indústria e Comércio Ltda
    Jul 2024 - Aug 2025 · 1 yr 2 mos

    Responsável pela área comercial da empresa no mercado interno, exportação, marketing e logistica.

  • Representante comercial de vendas at Lumanti
    Aug 2022 - Jan 2023 · 6 mos

  • Coproprietário at PetBle Latan
    May 2021 - Jan 2023 · 1 yr 9 mos

    Startup na area de pet shop