Alexandra Velásquez

Retail & Trade Marketing Specialist | Brand Activation & Point of Sale | Iberian Market | POS Strategy | Product Launches

Madrid, Community of Madrid, Spain

About

Profesional con experiencia en marketing, gestión de proyectos y creación de contenido digital, especialmente en el sector de la restauración y la gastronomía. Mis habilidades clave incluyen liderazgo, resolución de problemas, organización y creatividad, lo que me ha permitido liderar equipos y desarrollar estrategias efectivas para impulsar la presencia de marca y fomentar la fidelización de clientes. Además, tengo experiencia en la gestión de redes sociales, creación de campañas de marketing B2B/B2C y manejo de herramientas como WordPress, Canva, MailChimp y Filmora. Mi formación en marketing y gestión de restaurantes respalda mi enfoque estratégico y orientado a resultados. Professional with experience in marketing, project management, and digital content creation, especially in the restaurant and gastronomy sectors. My key skills include leadership, problem-solving, organization, and creativity, which have allowed me to lead teams and develop effective strategies to enhance brand presence and foster customer loyalty. Additionally, I have experience managing social media, creating B2B/B2C marketing campaigns, and using tools such as WordPress, Canva, MailChimp, and Filmora. My background in marketing and restaurant management supports my strategic and results-driven approach.

Experience

  • Trade Marketing Specialist at Ziclo distribution
    Nov 2024 - Present · 1 yr 8 mos

    Ziclo is a European distributor of home appliances and consumer electronics brands, focused on building brand presence and expanding distribution across key retail partners. Currently responsible for supporting the growth and market development of international brands including Cosori, Levoit, Eureka, Tineco and ZTE across the Iberian market. My role focuses on strengthening brand positioning, supporting market expansion, and coordinating marketing and commercial initiatives with both local and international teams. Key responsibilities include: • Coordinating marketing campaigns and brand activations to enhance product visibility and consumer engagement • Supporting the development of brand communication and product storytelling aligned with global brand guidelines • Conducting market and competitive analysis to identify opportunities for growth and product positioning • Collaborating with sales and commercial teams to align marketing initiatives with business objectives • Developing marketing materials, presentations, and campaign assets to support product launches and promotional initiatives • Monitoring campaign performance and contributing insights to optimize marketing strategies This role has strengthened my ability to translate brand strategy into impactful marketing initiatives while working in fast-paced consumer brand environments.

  • Sales & Marketing BackOffice at Howsin
    Mar 2023 - Nov 2023 · 9 mos

    Primeros pasos en el mundo del marketing en una start-up de tecnología inmobiliaria con formato innovador (app de búsqueda de inmuebles en formato vídeo tipo TikTok). → Análisis de mercado y competencia para apoyar decisiones comerciales. → Seguimiento de campañas digitales y elaboración de reportes de resultados. → Gestión de CRM y coordinación entre equipos internos. → Estudios de consumidor para identificar oportunidades de crecimiento.

  • Coordinadora y creadora del proyecto de restauración Oh Baba at OhBaba
    Jul 2020 - Aug 2021 · 1 yr 2 mos

  • Directora de área en el sector de alimentos y bebidas en Black Bear at Black Bear
    Apr 2018 - Sep 2019 · 1 yr 6 mos