Lausanne Metropolitan Area
I help organizations move from complexity to clarity, and from vision and strategy to execution and in-market success. I am a strategy, growth, transformation, business development and go-to-market leader with 20+ years of EMEA, U.S., and global experience across executive roles, advisory work, and board-level support. I work with CEOs, leadership teams, founders, and investors to help organizations navigate change, unlock growth, strengthen go-to-market, and prepare for the next phase. My background spans both scaling companies and well-known global brands, as well as larger organizations looking to unlock new growth. My experience covers strategy creation, business building, transformation, commercial growth, market expansion, leadership alignment, and execution. I am particularly drawn to situations where the stakes are real: businesses that need to reset, transform, scale, reposition, professionalize, or accelerate. I bring both strategic depth and a forward-looking perspective, combined with hands-on leadership. I connect advanced strategic thinking with the ability to make things happen across markets, regions, teams, and functions. I am at my best where opportunity, complexity, and change come together: defining direction, making choices, aligning stakeholders, and turning plans into results. Areas where I typically add value include: • Strategy, transformation, and business model innovation • Growth strategy and commercial acceleration • Go-to-market, business development, market expansion, and marketing • Leadership alignment and execution • Innovation, scaling, and next-phase growth • Board and executive advisory I work across industries, with a track record spanning consumer goods and retail, media, technology, MedTech, digital health, and digital and AI-driven platforms. Open to: • Executive roles in strategy, transformation, growth, and go-to-market • Board member and board advisor roles • Strategic support for founders, CEOs, and investors • Fractional and advisory assignments for companies in transition or growth mode
Global leadership of Marketing, Strategy and Go-to-Market for this AI-driven medtech company on a mission to democratize access to obesity care. The Allurion Program consists of the Allurion Smart Capsule, Smart Scale, Virtual Care Suite and AI-Coach Iris. It offers an alternative to life-long medication or surgery and helps people lose weight in a healthy, sustainable way, keep it off and maintain muscle mass.
Work with and within leadership teams, boards and founders on strategy, growth, transformation, go-to-market and execution. Activities span both scale-ups and established global businesses across consumer, digital platforms, medtech and technology, helping organizations sharpen direction, unlock growth and translate strategy into action. Selected mandates include: * Allurion Technologies (Boston; consumer medtech) – Leads global marketing and owns broader strategy, commercial planning, and go-to-market execution, including leading the U.S. market entry. * The Marshall Group (Stockholm; consumer & professional electronics) – Led global strategy creation process across regions, functions, and brands and drove execution planning and in-market implementation. * MB&F (Geneva; luxury watches) – Led long-term strategy development across vision, growth ambition, audience and market expansion, category and channel choices, and execution priorities. * DentalMonitoring (Paris; dental technology & remote care) – Led strategy, business development, innovation, and growth initiatives; owned platform expansion and new business building. * vVARDIS (Zurich; dental technology) – Led vision creation, strategy definition and strategy execution, supporting international expansion and growth. * Key Technology (Eindhoven; food & beverage technology) – Led strategy definition, strategic planning and strategy execution across regions and function, supporting market expansion and global growth.
Led strategy, business development and innovation for fast-growing, AI scale-up in med tech. Developed the DM Intelligent Platform, a virtual, smart ecosystem connecting consumers, patients, doctors and partners along the entire treatment journey.
Leads marketing, brand, strategy, retail, e-commerce, digital, data & analytics for EMEA for this high growth global medtech company best known for Invisalign clear aligners and iTero 3/5D scanners. (~2.4bln revenues in 2019) ▪ Sets strategic direction and vision for the EMEA business and brand, driving >>40% y-o-y growth ▪ Builds and leads the consumer channel (go-to-market, marketing, brand, experiential retail, e-commerce, digital, social) ▪ Leads data, analytics, insights & CRM ▪ Transforms Align into a consumer-centric, digital-first organization
Responsible for strategy, go-to-market and business operations worldwide. Led The North Face into its next phase of accelerated, sustainable growth Strengthened The North Face's leadership position in outdoor and exploration as well as rapid expansion in new areas, such as lifestyle, urban and training & running Drove innovation, segmentation, newness, integrated storytelling and transformation towards a consumer-centric, digital first business The North Face Global Executive Leadership Group: Member VF Corporation Strategic Leadership Group: Member
Member of The North Face EMEA Leadership Team, responsible for strategy, go-to-market, business operations and sales operations in EMEA. Led the North Face EMEA back from low single digit growth to sustainable, profitable high double digit growth within 18 months ▪ Accelerated the North Face EMEA's growth by strengthening its strategic focus on outdoor and owning exploration, expanding into lifestyle, transforming brand, marketing, product & commercial activities, and a relentless focus on customer centricity, execution, alignment and accountability across all functions and geographies ▪ Led the strategy and go-to-market as well as sales operations and business operations functions for EMEA Member of The North Face EMEA executive team Member of the VF Corporation Strategic Leadership Team
Led Sales and Commercial Operations for the North Face EMEA * Introduced tiered account management, accelerating growth with strategic accounts * Set up and led cross-functional go-to-market processes and activities, linking innovation, product design, marketing, sales, retail, e-commerce and operations * Managing Director and P&L ownership for the Benelux *Member of The North Face EMEA Commercial Leadership Team