United Kingdom
Alex Nelson is a ๐๐ฟ๐ผ๐๐๐ต ๐๐ฑ๐๐ถ๐๐ผ๐ฟ ๐๐ผ ๐ง๐ฒ๐ฐ๐ต-๐๐ป๐ฎ๐ฏ๐น๐ฒ๐ฑ ๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐. She brings deep general management expertise across ๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐, ๐ผ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐, ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ to drive profitable, scalable growth. How she creates value: Alex is a strategist first, with the execution rigor of an engineer. She partners with investors and management teams to diagnose the total businessโidentifying untapped market potential, sharpening value propositions, and evolving operating models to unlock the next phase of growth. As an ๐ ๐๐ง-๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฑ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ and former ๐๐ผ๐ผ๐ด๐น๐ฒ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ, Alex applies a systems-thinking mindset to execution, ensuring technology and operations are built to deliver the commercial plan efficiently and at scale. Track record of impact: โข ๐๐ถ๐ด๐ต-๐๐ฒ๐น๐ผ๐ฐ๐ถ๐๐ ๐ด๐ฟ๐ผ๐๐๐ต: Scaled consumer businesses up to $๐ฎ๐ฑ๐ฌ๐ ๐ถ๐ป ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ. With experience across 35+ businesses in 15 countries, Alex is an expert in guiding high-potential ventures through hyper-growth, consistently driving >2x annual revenue growth over multi-year periods. โข ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐๐ฎ๐ฏ๐น๐ฒ ๐๐ฐ๐ฎ๐น๐ถ๐ป๐ด: Deep expertise in scaling with disciplineโoptimizing unit economics while growing top line. Delivered ๐ฏ๐ฌ+ ๐ฝ๐ฒ๐ฟ๐ฐ๐ฒ๐ป๐๐ฎ๐ด๐ฒ ๐ฝ๐ผ๐ถ๐ป๐๐ ๐ผ๐ณ ๐บ๐ฎ๐ฟ๐ด๐ถ๐ป ๐ฒ๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป alongside continued revenue growth. โข ๐ง๐ฒ๐ฐ๐ต-๐ฒ๐ป๐ฎ๐ฏ๐น๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ: Proven ability to bridge commercial strategy and technical execution, leading teams of 350+ (including 50+ engineers) to translate product roadmaps into measurable revenue impact. ๐๐ญ๐ฆ๐น ๐ฑ๐ข๐ณ๐ต๐ฏ๐ฆ๐ณ๐ด ๐ธ๐ช๐ต๐ฉ ๐ค๐ฐ๐ฏ๐ด๐ถ๐ฎ๐ฆ๐ณ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด, ๐ง๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ด, ๐ข๐ฏ๐ฅ ๐ช๐ฏ๐ท๐ฆ๐ด๐ต๐ฎ๐ฆ๐ฏ๐ต ๐ง๐ถ๐ฏ๐ฅ๐ด ๐ฐ๐ฏ ๐ข๐ฏ ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ๐บ ๐ฐ๐ณ ๐ง๐ณ๐ข๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ข๐ด๐ช๐ด ๐ต๐ฐ ๐ข๐ค๐ค๐ฆ๐ญ๐ฆ๐ณ๐ข๐ต๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ค๐ณ๐ฆ๐ข๐ต๐ช๐ฐ๐ฏ, ๐ฑ๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ๐ช๐ด๐ฆ ๐ฐ๐ฑ๐ฆ๐ณ๐ข๐ต๐ช๐ฐ๐ฏ๐ด, ๐ข๐ฏ๐ฅ ๐ฑ๐ณ๐ฆ๐ฑ๐ข๐ณ๐ฆ ๐ง๐ฐ๐ณ ๐ฆ๐น๐ช๐ต.
Partnering with consumer businesses, founders, and investors to accelerate growth, scale digital capabilities, and prepare companies for successful exit. ๐๐ผ๐ฟ๐ฒ ๐๐ฑ๐๐ถ๐๐ผ๐ฟ๐ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐: ๐๐ฟ๐ผ๐๐๐ต ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ & ๐๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ถ๐ฎ๐น ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ Define the companyโs growth flywheel and go-to-market strategy while optimizing unit economics, pricing, and LTV/CAC to drive efficient, repeatable growth. ๐๐ถ๐ฟ๐ฒ๐ฐ๐-๐๐ผ-๐๐ผ๐ป๐๐๐บ๐ฒ๐ฟ & ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฐ๐ฐ๐ฒ๐น๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป Assess and optimize ecommerce platforms and digital customer experience, including site architecture, merchandising, conversion, and end-to-end DTC capability development. ๐๐, ๐๐ฎ๐๐ฎ & ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป Build predictive capabilities and automate repeatable processes across commercial and operational workflows to improve productivity, decision-making, and scalability. ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ ๐ผ๐ฑ๐ฒ๐น & ๐ข๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ง๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป Integrate product, engineering, data, and commercial teams while redesigning operating models, technology roadmaps, and operational processes to support long-term scale. ๐ &๐, ๐ฉ๐ฎ๐น๐๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ถ๐ผ๐ป & ๐๐ ๐ถ๐ ๐ฃ๐ฟ๐ฒ๐ฝ๐ฎ๐ฟ๐ฎ๐๐ถ๐ผ๐ป Support investors and leadership teams with commercial due diligence, value creation planning (VCP), and sell-side exit preparation. ๐๐ฑ๐ฆ๐ฏ ๐ง๐ฐ๐ณ ๐ด๐ฆ๐ญ๐ฆ๐ค๐ต ๐ข๐ฅ๐ท๐ช๐ด๐ฐ๐ณ๐บ ๐ข๐ฏ๐ฅ ๐ง๐ณ๐ข๐ค๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฆ๐ฏ๐จ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต๐ด ๐ช๐ฏ 2026.
Operating Partner within the Private Equity Portfolio Group, partnering with the management teams and boards of European technology portfolio companies to define and execute value creation plans.
PerfectDraft is a DTC business selling countertop draft beer machines and 6L returnable kegs to consumers. As Managing Director for Europe, I led the merger of the PerfectDraft European business including eCommerce retailers Beer Hawk and Saveur Biรจre, with 9-figure P&L and 350 team members. Launched PerfectDraft Pro, the first IOT connected draft beer machine and companion app.
Beer Hawk is the leading craft beer eCommerce business in the UK. Brought in as GM to lead business through next stage of growth, achieve profitability, and allow founders to exit the business. โค Delivered 5x revenue growth to 9 figures, significantly improved profitability, and achieved sustained positive cash flow generation. โค Created product-led growth strategy reinvesting marketing spend into customer experience improvements to increase retention, CLTV, and NPS > 80. โค Utilised super responsive daily management routine to drive continuous improvement across the business. โค Increased employee engagement to an all-time high. โค Gained board approval and investment to expand business model globally.
Northern Brewer is the leading vertically integrated homebrewing eCommerce retailer & brand. Completed a digital and operational transformation and then led a sell-side M&A process successfully divesting the business from the Zx Ventures portfolio. (100% owned by AB InBev from 2016-2019). โค Achieved double digit growth in strategic product categories. โค Hired in-house developers and digital marketing talent, refreshed the brand, and replatformed the website. โค Led aggressive operational transformation to provide next day shipping by expanding distribution to include warehouses on both coasts.
Member of the Payments team, working on the Consumer Wallet app. โค Led teams of up to 50 engineers to develop consumer-facing features such as direct deposit. โค Managed Optical Camera Recognition (OCR) roadmap and machine learning model. Launched credit card scanning across all Google apps following internationalization and global testing. โค Redesigned launch process & tools for Wallet Android, iOS, and web releases to improve coordination across 12 product managers, 100+ engineers, and cross-functional team members.
โค Launched new commerce and content site for Gwyneth Paltrowโs Goop.com. โค Developed Birchboxโs flagship NYC store including real estate selection and store format design. โค Recommended merchandising and product assortment strategy for Rent The Runway. โค Optimised buying process for Hermรฉs of Paris to rebalance stock, improve forecasting, reduce working capital, and increase inventory turns. โค Created budgeting and forecasting tool for restaurant group to improve ordering and cost control.