Alexandra M. Sims

Senior Marketing Manager @ Oracle | Brand Strategy :: Account-Based Marketing :: Customer Marketing :: Product Marketing :: Culture & Inclusion

Barcelona, Catalonia, Spain

About

Experienced marketing and sales professional - a creative and customer-centric strategist. Over the past decade, I've had the privilege to work across various sectors. But my participation in tech is what ignited my passion for innovation, storytelling, and customer engagement. Proven success in cultivating meaningful stakeholder relationships and translating visions into tangible success stories. I thrive in cross-functional, fast-paced environments and relish the opportunity to collaborate on an international scale. My current career interests center on customer engagement, marketing, and crafting creative brand strategies that resonate with today's ever-evolving audiences. I pride myself on being proactive and fostering positivity in my workplace, and I seek out teams that share these values. My upbringing in two countries instilled a deep appreciation for cultural diversity, and the ability to thrive in international settings. Culture & Inclusion are not just buzzwords to me; they're principles I hold dear. I've been honored to share my insights on these topics at global conferences, summits, and events. Balancing my strong work ethic, I bring fun hobbies to create work/life harmony—avid traveler, outdoor enthusiast, concert-goer, and self-proclaimed Snack Master. Whether exploring new horizons or indulging in culinary adventures, I bring passion and dedication to every aspect of my life. 🏄🏻‍♀️ 🎶🌮 🌍 Ready when you are! Twitter: @alexandrasimsM Email: alexandra.martin@oracle "Judge a person by their questions rather than their answers." - Voltaire *Views on LinkedIn are my own and do not necessarily reflect those of my employer*

Experience

  • Oracle (9 yrs)
    • Senior Marketing Manager - EMEA
      Jul 2024 - Present · 1 yr 11 mos

    • 🏳️‍🌈 Global Taskforce Leader & Communications Lead | OPEN (D&I)
      Jan 2021 - Present · 5 yrs 5 mos

      As a dedicated advocate for inclusion and belonging, I hold 2 roles within the Oracle Pride Employee Network (OPEN), the LGBTGIA+ Employee Resource Group. #OracleForAll #UnitedWithPride ⭐️ Global Taskforce Lead for The Belonging Campaign I spearhead the global taskforce driving this initiative. We empower senior leaders to visibly demonstrate their support for the LGBTQIA+ community. Collaborating with leaders at VP level and above, our mission is to ensure that every individual in the organization feels valued, regardless of who they love or how they identify. ⭐️ Communications Leader for OPEN As Communications Leader for OPEN in EMEA, I drive impactful campaigns, resources, and events to create environments where all individuals can thrive.

    • Senior Customer Engagement Strategy Manager
      Jul 2020 - Jan 2025 · 4 yrs 7 mos

      I currently lead a virtual team of demand generation professionals for EMEA. We create initiatives that support authentic brand communication and deeper relationships with our B2B customers. I work cross-functionally to create human-centric campaigns that enable positive engagements with our brand. We research the market and trends to create messaging that resonates with our customers, driving meaningful value for them. Our approaches include storytelling and thought leadership that focuses on topics including industry, sustainability, and diversity & inclusion.

  • Co-Organizer & MC at J On The Beach
    May 2018 - Present · 8 yrs 1 mo

    JOTB is an international conference that brings developers and DevOps together around Big Data on the beach! Every year we bring 900+ attendees from 70+ countries to learn about these and other new technologies. For the past 5 editions, I have worked at JOTB in a number of facets including presenting as Master of Ceremony, co-organizing and coordinating the event as well as handling their content strategy.

  • Co-Founder & Organizer at Digital Marketing Malaga
    Jan 2017 - Present · 9 yrs 5 mos

    The only community dedicated to Digital Marketing in Málaga. We create monthly events, bringing in marketing experts to share ideas, trends, and success stories. No BS, just Digital Marketing. ------------ Join us for networking, best practice sharing and collaborating with peers. Are you a fan or expert in any of these areas? ✓ Generative AI ✓ SEO ✓ Social Media ✓ Digital Creativity ✓ SEM ✓ Analytics ✓ Content Marketing ✓ Marketing automation ✓ Usability ✓ UX ✓ Employer Branding ✓ Digital Marketing in general We speak Spanglish. English or Spanish, you can choose the language you are most comfortable with.

  • DEKRA Testing and Certification, S.A.U. (4 yrs 5 mos)
    • Regional Market & Sales Manager
      Jan 2017 - Jun 2017 · 6 mos

      I headed the regional market expansion for the Connected Health Line of Business within Europe and Latin America. Led a team of account managers focused on supporting customers in accelerating their time to market.

    • Account Manager
      Feb 2013 - Jan 2017 · 4 yrs

      As my first role in tech, it was an exciting challenge to be the youngest member of the team and the only person without a telecommunications degree. I supported clients within the IoT, Telco, and Wireless sectors in accelerating time to market for their products.

  • Recreation Leader II for San Francisco Recreation and Parks Department at City and County of San Francisco
    Jun 2011 - Jan 2012 · 8 mos

    - Organized and led group events and outings for participants of all abilities and ages - Led groups of 10-15 seniors in weekly recreation activities - Worked with children with autism ages 7-11 in therapeutic recreation - Designed and implemented group activities for over 90 seniors during multiple week-long getaways