Alexandra (Nappi) Snyder

Merchandising Strategy & Retail Analytics | Forecasting, Pricing, & Inventory Insights | DTC & Marketplace Experience

Greater Philadelphia

About

I'm a data-driven merchandising and strategy professional with 8+ years experience translating complex retail performance data into actionable insights across inventory, pricing, and assortment. I've partnered closely with cross-functional and leadership teams to support forecasting, identify risk early, and guide high-impact decisions in fast-paced retail environments across DTC, Amazon, and wholesale channels. I'm especially interested in roles that sit at the intersection of analytics, strategy, and cross-functional decision support.

Experience

  • SWIM USA ()
    • Buyer
      Jan 2025 - Dec 2025 · 1 yr

      - Led multi-period performance analysis to inform assortment, inventory, and pricing decisions - Evaluated seasonality, demand shifts, and constraints to guide resource allocation and proactively mitigate downside risk - Translated complex quantitative and qualitative data into clear, actionable recommendations for leadership and cross-functional partners - Built and standardized reporting across Qlik, Shopify, and Looker Studio to improve forecasting accuracy and decision workflows - Identified leading indicators of underperformance and flagged risks early to minimize downstream impact - Contributed to strategic concept development, including trend analysis and forecasting that informed the launch of a new shapewear line

    • Associate Buyer
      Sep 2020 - Jan 2025 · 4 yrs 5 mos

      - Owned inventory and sales forecasting across multiple brands, delivering weekly insights to senior leadership to support near-term and long-range decisions - Conducted competitive landscape analyses and reported findings to inform pricing, assortment, and promotional strategy - Managed Amazon storefront merchandising and performance using Amazon Seller Central, balancing creative execution with analytical rigor - Partnered cross-functionally using Netsuite, Channel Advisor (Rithum), and internal reporting to align on inventory, sales, and on order positions

  • Assistant Buyer - Day Dresses, Party Dresses, Woven Tops at Free People
    Oct 2017 - Sep 2020 · 3 yrs

    - Analyzed weekly, monthly, and quarterly sales performance to optimize receipt flow and drive e-commerce growth - Supported assortment strategy through customer behavior analysis, contributing to four consecutive quarters of e-commerce sales growth - Built and maintained detailed hindsight reporting in Excel, presenting monthly performance insights to leadership - Collaborated closely with merchandising and e-commerce teams to execute seasonal programs and ensure accurate online representation

  • Merchandising Trainee at QVC
    Jul 2016 - Oct 2017 · 1 yr 4 mos

    - Supported assortment planning and vendor collaboration for the Plow & Hearth brand, contributing to Spring seasonal launches - Forecasted monthly receipts and RTVs and partnered with financial planning to support Open-to-Buy forecasting - Analyzed sales performance across shows and events, sharing insights with the team on a weekly basis

  • Showroom Volunteer at Oscar de la Renta
    Sep 2011 - Sep 2015 · 4 yrs 1 mo

    Provided assistance to models, employees, and buyers in the showroom during market weeks including the Spring 2012 Collection, Spring 2014 Collection, Pre-Fall 2014 Collection, Spring 2015, and 2016 Bridal Collection

  • Merchandising Intern - Color Cosmetics at QVC
    May 2015 - Aug 2015 · 4 mos

    Selected for deferred full-time offer upon graduation (2 of 15 interns) based on performance and contribution