Atlanta, Georgia, United States
- Lead Terry’s largest student organization comprised of over 300 general body members and manage a team of nine executive members. - Oversee company sponsor relations and meetings as well as facilitate social and service meetings for all general body members.
- Founded and co-run an Instagram account to assist incoming freshman and connected these individuals to campus resources and fellow peers. - Generated over $30,000 in the past three years from student posts, ads, and promotions.
- Lead, direct, and facilitate regular meetings of the Membership Recruitment Department, in conjunction with the Recruitment Advisor. - Execute the strategic recruitment direction of the chapter determined by Collegiate Chapter Administrator, International Governor, and Extension Team Lead and oversee all membership recruitment activities within a chapter of 300 women.
- Researched and identified key influencers in target markets who assisted clients with creative activations including partnerships, collaborations, and PR packages. - Optimized influencer strategy through affiliate marketing platforms and developed campaigns concepts that integrate brand deals into engaging content. - Supported tracking, reporting, and monitoring the success of campaigns and adjusted programs accordingly.