Alexandra Kick

Impactful Marketing Leader │ Sales Enthusiast │ Creative Thinker

Munich, Bavaria, Germany

About

I am a strategic, communicative, enthusiastic Marketing leader and demonstrate a proven track record of success in driving business impact and growing revenue at my strategic accounts. Business acumen, entrepreneurial spirit, business relationships and customer success represent the core of my marketing and sales focus. My innovation and creativity were recognized by Sales and Marketing with the Marketing Innovation Award EMEA.

Experience

  • Account-Based Marketing Manager at NetApp
    Mar 2021 - Present · 5 yrs 4 mos

  • National Instruments (Munich, Bavaria, Germany)
    • Account-Based Marketing Manager
      Jul 2015 - Feb 2021 · 5 yrs 8 mos

      Strategic marketer, developing and executing 1:1 and 1:few global marketing plans to drive business impact and foster new relationships at my strategic accounts. In close partnership with the NI Sales Team and the Automotive Business Unit, we align on my account-based marketing strategy and leverage the best of the NI ecosystem to execute. Key achievements: Marketing Innovation Award (EMEA, 2018) │ Marketer with the highest amount of influenced opportunities globally in 2019 and 2020 │ Advancing the ABM function from a regional focus to a global focus │ Community page for Tech exchange on customer’s intranet

    • Marketing Budget Controller
      May 2005 - Jul 2015 · 10 yrs 3 mos

      Managing the Central European Marketing budget

    • Events Team Leader CER
      May 2005 - Jun 2015 · 10 yrs 2 mos

      Responsible for the leadership, vision, strategy, direction setting, and goal attainment of event marketing in the Central European Region