Saxmundham, England, United Kingdom
Imagine a world where patients have access to medically correct information via social media, where HCPs receive personalised content that meets their needs via the channel of their choice, and where brand teams are ready to excel in an AI enabled world. This is my world and I help drive the transformation needed for this to happen. I am a change agent, strategist, a creative thinker, a storyteller and a patient advocate driven by my passion for how technology can positively impact patients and society. I have years of experience supporting pharma in digital and social media engagement and enabling companies to drive transformation to deliver impact for the company, for HCPs and for patients. Industry today faces numerous challenges. A rapidly evolving environment and changing expectations is putting pressure on teams to be agile and deliver even better personalised experiences, via the right channels. Generative AI demands new skills and approaches. All of this requires mindset shifts and learning new capabilities. I support pharma companies to do this. I help teams by introducing new ways of working and thinking, and developing new process that is compliant and adaptable. I lead highly engaging training around storytelling, social media, digital engagement, and omnichannel content. I work with cross-functional teams to deliver impact through techniques such as storytelling and agile ways of working. I also provide 1:1 coaching around how to present with impact to drive results. Through reverse mentoring I help senior leaders understand and identify new opportunities brought by technology such as AI. I have trained and mentored HCPs and patient advocates to ensure that patients have better access to medically correct social media. I have worked with top pharma, including AstraZeneca, Sanofi, Boehringer Ingelheim Roche, Novartis, Pfizer, Merck, Novo Nordisk, Biomarin. I have also worked with firms such as McKinsey, ZS Associates, Digitas Health and Uptake Strategies. I speak fluent French, German and Spanish. I can bring all of this experience to support you and your team. Working together we can drive change, deliver impact and see real results. What makes me different? I will inspire, bring innovative and creative ideas, and just as importantly make sure no matter how difficult the challenge we address it together with spirit and laughter. I am an autoimmune patient advocate, volunteer with British Divers Marine Life Rescue, and enjoy photography, cooking, diving and winter sea swimming
Change Champion and Independent strategy consultant and coach specialised in business storytelling, digital innovation and transformation, and social media in the pharmaceutical industry. Over 25 years of experience in supporting companies in driving strategic change and transformation, through innovative and creative thinking, training and communication. Well versed in changing mindsets from "we can't" to "we must". Highly experienced and engaging business storytelling coach working with scientists, transformation teams, brand teams and Start-ups to coach teams and individuals in turning data and business information into impactful and engaging stories and presentations that drive connection and action. Extensive experience in working with large pharmacos in digital and social media strategy and implementation, social media processes and guidelines, training and global to local implementation. I am also extremely passionate about patient advocacy, including playing an active role as an autoimmune patient advocate, sharing resources and support with other patients. With a highly international background I speak fluent French, German and Spanish. My international exposure also makes me particularly adept at working with multi-cultural teams. Available to work on short or long term projects globally. Offering a range of coaching and training programmes - schedule available on request.
Uptake Strategies offers award-winning, industry leading consultancy to global healthcare companies across planning, strategy, capability and launch. We have worked with clients in every major healthcare market globally, delivering bespoke projects in a variety of therapeutic areas and categories. Our mission is to inspire people to deliver exceptional healthcare performance and to enable patients to benefit from innovative treatments.
Providing consulting support for healthcare organisations, at global level, to develop implementable digital and social media strategy, and in becoming more focused on patient's needs. Helping to embed digital channels into the business, creating more customer-centric multichannel communications, at enterprise or brand level.
Consulting role for a Swiss pharmaco to develop and roll out a Multichannel Customer Engagement Process and supporting global and local marketing and medical brand teams in developing engaging multichannel plans. Also acting as a social media expert and lead supporting the global communications and brand teams. As part of this role also developed a global social media governance, SOPs, guidelines and process, and supporting global and local brand teams in developing and implementing impactful social media activities.