Alexandra Escalona

Director, Marketing Strategy & Business Operations @ Zscaler

San Jose, California, United States

About

I’m at my best when I’m building something—brands, teams, systems, stories. I love turning complexity into clarity and helping companies find the story they’re meant to tell. My work sits at the intersection of brand strategy, narrative, identity, creative direction, and digital experience. I focus on shaping how a company shows up in the world—across brand, web, and creative—and building the foundations that keep that expression coherent as the organization grows. Focus areas: Brand Strategy • Narrative • Identity • Creative Direction • Digital Experience • Team Leadership

Experience

  • Director, Marketing Strategy & Business Operations at Zscaler
    Mar 2026 - Present · 5 mos

  • Aviatrix (4 yrs 3 mos)
    • Director, Brand & Digital Experience
      Mar 2025 - Mar 2026 · 1 yr 1 mo

    • Director, Brand & Integrated Marketing Programs
      Mar 2023 - Mar 2025 · 2 yrs 1 mo

    • Director of Customer Engagement
      Jan 2022 - Mar 2023 · 1 yr 3 mos

  • Advisory Board Member - Women in Leadership at California State University, Chico
    May 2022 - Jan 2024 · 1 yr 9 mos

  • Flex (6 yrs 6 mos)
    • Senior Manager, Customer Engagement Programs
      Mar 2021 - Dec 2021 · 10 mos

    • Manager, Customer Experience Centers
      Sep 2019 - Mar 2021 · 1 yr 7 mos

    • Marketing Manager
      Oct 2018 - Sep 2019 · 1 yr