United Kingdom
Hi, I'm Alex an evidence-driven Product Designer that loves the detective element to my work, uncovering the real problems to solve before designing strategic solutions that can scale. I've always operated at the PM/Designer boundary, and with AI reshaping what's possible, that feels like exactly the right place to be. I'm at a genuine inflection point in my career, and I'm excited about it. I also mentor on ADPlist, where I've been recognised as a top mentor from the UK. Dual nationality Australian / British
A holistic role which involves: - Creating 0-1 products for Growth and the new area of Fintech for Marshmallow - App and web design - Research both qual and quant - Contributing to the design system - Mentoring designers - Design operations
- 2025 - Leading the setting up space - 2024 - Leading the Chat Experience. - 2022-23 -Leading Women's Experience initiative across the App. - Iterative redesign and A/B tests across the entire eco system of the app. - Redesigning Badoo's homepage. - Part of the accessibility team
- 2025 - Top 10 in Product Design - 2024 - Top 100 global women mentors in Product Design - 2024 - Top 10% contributors in United Kingdom
Mentored designers and product people for three years across career development, craft and design strategy. Top 100 female design mentors worldwide (ADPlist global rankings). Top 10% contributor in the UK.
- Leading the end to end product design of the new Homes experience on zoopla.co.uk - Strategy, design system work on Alto, Zoopla's flagship estate agent CRM tool. - Research qual/quant, A/B testing and concept designs for property detail page on zoopla.co.uk