Washington DC-Baltimore Area
I create partnership-powered experiences, events, and activations that bring organizations, communities, and audiences together around shared goals. With 15+ years of experience spanning luxury hospitality, experiential marketing, retail, healthcare, consumer brands, and nonprofit partnerships, I develop programs that strengthen relationships, engage communities, elevate awareness, and create meaningful impact. My work sits at the intersection of strategic partnerships, events, community engagement, sponsorship activation, brand experience, and field marketing. I specialize in identifying shared opportunities, building collaborative relationships, and creating experiences that connect people to organizations, causes, and brands. Throughout my career, I have developed partnerships and engagement programs across cultural events, sponsorship activations, community initiatives, fundraising-focused programs, and multi-market experiences. I began my career in international luxury hospitality, including VIP guest experiences within the Formula One Paddock Club in Europe, building a foundation in premium guest experience, relationship management, sponsor engagement, and event operations. I later expanded into experiential event production and marketing in Miami before moving into brand-side leadership roles focused on partnerships, community engagement, sponsorships, and scalable activation programs. I believe the most meaningful experiences are built through relationships. The strongest partnerships create shared value, strengthen communities, expand reach, and help organizations achieve more together than they could alone. Partnership minded. Audience focused. Impact driven.
Consulting with organizations on short-term and project-based initiatives, providing support across event strategy, pre-planning, production, sponsorship and partnership development, community engagement, and on-site execution. I also develop strategic marketing plans and advise on marketing and advertising initiatives that strengthen brand visibility, create meaningful audience connections, and drive measurable business results. Currently pursuing the Certified Meeting Professional (CMP) designation to further deepen expertise in event strategy, logistics, and industry best practices.
Led local and field marketing initiatives at MyEyeDr., a high-growth Goldman Sachs-backed healthcare company, supporting aggressive expansion from 650 to 850 locations through acquisitions and new market growth. Developed strategic partnerships, sponsorships, grand openings, community engagement programs, and experiential activations that strengthened brand awareness, accelerated market entry, and supported customer acquisition and retention.
Architected the foundational infrastructure that enabled MyEyeDr.’s marketing organization to scale. Built the processes, systems, and operational frameworks that improved effectiveness across marketing channels, strengthened execution, and increased efficiency during a period of rapid growth. Transformed internal field communications to better align marketing and event priorities, ensuring consistent execution across markets.
Spearheaded B2B program to provide custom gifting, event services, private group classes, and virtual tastings. Created unique programming and engagement solutions for corporate and nonprofit clients. Planned and executed sales, marketing, and event strategies to generate leads and aggressively increase frequency and size of repeat business.
Oversaw marketing, public relations, community engagement, philanthropy, corporate partnerships, and social media for the greater Washington, DC area.
Built brand recognition and affinity, inspired customer loyalty, and exceeded sales goals via marketing initiatives that included strategic customer acquisition programs, corporate sponsorships, web and digital marketing, social media, media relations, community outreach, experiential events, and cause-based marketing.
Co-founded and helped grow a full-service event production and experiential marketing company serving corporate, nonprofit, luxury, and private clients. Led branding, marketing, public relations, business development, and strategic partnerships, helping establish a strong market presence and accelerate company growth. Developed successful go-to-market strategies, cultivated key industry relationships, and positioned the company as a recognized leader within the events industry.