Italy
FLAME stands for Fashion, Luxury, Arts, Media and Entertainment and is a space where culture, creativity and business merge to craft products, experiences, stories and cult international brands. It is also the quintessence of my path at the intersection of business and the creative industries. I'm a Bocconi Master’s graduate in Economics and Management of Arts, Culture, Media and Entertainment, with a major in Fashion and Luxury Management. I always dreamed of becoming an entrepreneur in the creative industries — and that vision has guided me throughout my career. The first half of my professional journey unfolded on the business side of fashion and luxury, with growing responsibilities across Dior Couture, Brioni, Richmond, Valentino and Giambattista Valli. I later delivered strategy consulting work for Luxury, Lifestyle and Made in Italy clients as I moved toward senior executive roles. Along the way, I developed a strong interest in corporate finance and investments, completing executive programs in Private Equity, Venture Capital and Private Debt Investments (AIFI), M&A and Corporate Restructuring, and Executive Leadership at SDA Bocconi (the latter two were awarded as part of the Bocconi Alumni Leaders Awards). The advanced financial training and the client work that followed felt like a full circle, and I developed a passion for combining helicopter-view analysis with end-to-end strategy development and razor-sharp execution. On a more personal note, I discovered a passion for building content formats and global business communities. In 2016, I launched and developed the Bocconi Fashion, Luxury & Design chapter, organizing 15+ industry summits and high-profile networking events in finance, lifestyle and Made in Italy. This experience led me to relaunch the leading Italian jewelry industry business club, representing brands such as De Beers, Richemont, the LVMH Jewelry Division, Vhernier and Mattioli. As Executive Director, I secured key members including Bulgari Group, Morellato Group, the World Gold Council and Unoaerre Group totaling €8bn, produced multiple content formats, launched the CdO Academy, and established partnerships with financial institutions, universities and art fairs — developing deep expertise in the jewelry industry. All of this led to the birth of FLAME Global, where we partner with visionary brands, investors and talent to scale businesses and build legacy brands. I speak five languages and believe in living with vision, ambition and passion. / ig: @alexandra.flame
FLAME is a global venture at the intersection of creativity & business. We partner with visionary brands, investors, and talent to scale businesses and build legacy brands through world-class venture building, strategy, marketing and growth solutions, sponsorship and partnership development, category-defining product and merchandising, branded content, experiences, and events. We are shaping the next generation of businesses. Our clients span fashion, jewelry, beauty, perfumes and cosmetics, fine food and wine, media, and consumer brands, investors & talent with global ambitions.
Promoted the launch of the chapter and organized 15+ highly-acclaimed Fashion & Luxury industry conferences, and in doing so, with the team of 10 Senior industry executives, we've built opportunities for community engagement, networking, sponsorship and fundraising. I was in charge of the yearly calendar of activities, content development from main concept to event topics, speakers selection, contact and engagement, panel moderations, sponsorship soucing, budgeting, operations, and team management. Events I'm most proud of : 19/02/2020 - From Buying to Being. Experience Luxury & Lifestyle Summit with Matteo Lunelli (President Altagamma & CEO Ferrari Trento), Lamberto Tacoli (CEO Perini Navi), Isabella Traglio (CEO Vhernier), Alessandro Valenti (President North Europe Louis Vuitton) 27/06/2019 - Driving Digital Transformation in Fashion & Luxury industries Summit with Paola Peretti (Chief Digital Officer, Moncler), Marco Palmieri (CEO - Piquadro, The Bridge, Lancel) Gianluca Toniolo (Global Travel Retail Managing Director, LVMH Perfumes & Cosmetics) among others 12/09/2018 - The Business of Fashion Scale Ups Summit with Raffaele Jerusalmi (CEO of Italian Stock Exchange), Carlo Mammola (CEO of Cassa Depositi e Prestiti), Filippo Gaggini (CEO of Progressio Private Equity Fund), Carlo Capasa (CEO of National Chamber of Italian Fashion), Sara Maino (Founder of Who's On Next), Riccardo Grassi (Founder of RG Showroom), Matteo Marzotto, Paola Cademartori, Francesco Ragazzi 24/01/2017 - The value creation of the Private Equity in Fashion, Luxury & Design Summit with Andrea Ottaviano (CEO of L Catterton), Roberta Benaglia (CEO of Style Capital), Emanuele Lembo (Ergon Capital), Fabrizio Carretti (Permira), Alessandro Varisco (Twinset), Leopoldo Cavalli (Visionnaire), Eugenio Morpurgo (Fineurop Soditic), David Pambianco (Pambianco) More evens here : shorturl.at/jKL27
CONTEXT : CdO is the leading Italian Jewellery Industry Association since 1980, that brings together 30 of the most prestigious companies in Fine Jewellery: from extraction (De Beers), to production (Pedemonte- LVMH, Mattioli), brands (Bulgari, Gucci, Vhernier) and selected retail. Headquarted in Altagamma offices in Milan. CdO was a client that invited me to support the execution of the strategic plan I had developed in collaboration with Valdani, Vicari & Associati. After the Strategic Plan 2018–2022 was delivered and approved by the Board, I assumed the executive role of General Manager of the Association. CHALLENGE : reviewing the business model and revenue model; expanding the membership base; restructuring the service "offering". ACTIONS: • Developed the 3-year Strategic Plan. On the invitation of the President and the Board, took on the role of General Manager of the Association to execute the Strategic Plan. Rebalanced the revenue/costs structure within the first year. • Accelerated the Marketing & Communication strategy through the organization of a series of international conferences & workshops, industry report presentations; trade fairs participation; reserved networking dinners & events with global industry leaders. See media bellow. • Promoted industry projects such as Milano Art of Jewelry in collaboration with MiArt and Comune di Milano • Promoted the 30-year Anniversary Book project • Coordinated a wide range of strategic partners as Digital Enablers - Alkemy, BCG, Universities - Bocconi, Politecnico, Cattolica, Foundations - Mani Intelligenti, Cologni dei Mestieri d'Arte, Art Fairs - MiArt, Financial Institutions - Intesa Sanpaolo, Banca Finnat, Borsa Italiana. RESULTS : 1. 5 new members joined over the period of my permanence (total turnover of €5 billion) - Bulgari Group, Morellato Group, Unoaerre Group. 2. Repositionned the Association as the leading Italian think tank and business hub in the Jewelry industry
VVA is a leading Milanese strategy consulting boutique founded by Bocconi professors Enrico Valdani and Salvatore Vicari. I delivered projects related to Growth, Sales and Marketing in Fashion, Luxury & Design industries. A project case : COLOMBO INDUSTRIE TESSILI CONTEXT: Leading luxury textile production & sourcing group from Como, owning 3 brands : Mario Boselli Jersey, ITS Artea and Colombo Tessile CHALLENGE : 3 different brands and 3 different business units under one umbrella company, high level of organization and production complexity, impacted profitability ACTION : 1. Full Group Business Assessment with a deep-dive on the profitability and the organization model; 2. New strategy development in collaboration with the company’s shareholders RESULT : Rebalanced business portfolio focusing on the top-performing line. 2. A new organizational model to support the new growth strategy 3. Recruiting of a seasoned industry executive as Temporary CEO for implementation.
Founded in 1950, Ciwifurs SpA (part of Valentino group) was the global leader and B2B partner for luxury brands in the production and distribution of exotic leather apparel. Production clients included Fendi, Christian Dior, Louis Vuitton, Givenchy, Prada, Versace, Dolce & Gabbana, Etro, Roberto Cavalli among others. The licensing & ditribution business unit included Valentino and Giambattista Valli brands. During my permanence, I was in charge of the licensing business unit, a turnover of €20 million and a team of 5, developed and implemented Valentino and Giambattista Valli Growth strategy (Valentino focusing on organic growth while Giambattista Valli focus was on new business) : • Increased the category revenue of Valentino by 20% and Giambattista Valli by 30% within the 1st year • Was directly involved in the design, product development and merchandising strategy of the 2 brands • Developed and implemented the Marketing Strategy of the 2 brands across all global markets through extensive Asia Trunk Show Tours, Eastern Europe VVIP Private Events, North America Department Stores special projects. • Promoted and launched the “Couture Fur” collection by Giambattista Valli • Reported directly and worked closely with the Company's President, CEO and Managing Director, Valentino CEO, Commercial and Licensing Directors, Giambattista Valli himself, his management team, his RTW licensing partner BVM Les Copains) and Riccardo Grassi Showroom, the distribution partner • Introduced 2 new labels to the "production" business (non licensing) with the outcome of increasing the overall Company revenue by 10 %