Detroit Metropolitan Area
"Everyone communicates, few connect." - John C. Marketing and partnerships professional with 6+ years of experience scaling partner and content programs that drive growth. Skilled in translating complex ideas into compelling narratives, developing partner-driven campaigns, and driving engagement across digital channels. Experience includes: partner and influencer programs, co-marketing campaigns, social and content strategy, lead generation, and B2B SaaS marketing. Please feel free to contact me directly at (331) 222-1893, message me on LinkedIn, or email me at [email protected].
Sr. Content Marketing Manager | Growth & Partnerships Manager - Established the company’s blog, SEO, and multi-channel social strategy, increasing the LinkedIn audience by 10K+ in the first 9 months. - Managed and scaled the Influencer and Ambassador programs, leading all communications including onboarding, contracts, ongoing engagement, and retention campaigns. Expanded brand reach to 8K+ new target accounts within the first 5 months of each program. - Partnered closely with Sales to refine messaging around key company initiatives, coaching team members on how to effectively communicate updates and equipping them with assets to support external conversations.
Content Marketing Manager - Led and managed content strategy across multiple digital channels including social media, blogs, email marketing, and gated assets. As a result, I developed 50+ content pieces and received multiple features in top robotics publications. - Created engaging, B2B-focused content for social media platforms including LinkedIn, Twitter, and Reddit, growing LinkedIn followers by 8,000+. - Oversaw content and scheduling of email marketing activities, including the monthly newsletter. - Crafted an internal webinar strategy from scratch, doubling registrations and attendance from the first event. View my author profiles with The Robot Report & The Mobile Robot Report: www.therobotreport.com/author/alex-sixt/, www.therobotreport.com/author/alex-sixt/
Growth Marketing Manager - Assisted in managing all inbound marketing efforts including organic social media, paid media, email marketing, blog content, web design and development, and SEO. - Owned the Entrepreneur Media partnership, leading co-branded content and social campaigns across partner channels. - Produced weekly email marketing campaigns via HubSpot. - Published and promoted the 2021 Workforce Report in partnership with Entrepreneur Media.
Point of contact and responsible party for all co-marketing assets.
Social Media and Brand Communications Coordinator - Created and scheduled content for social media platforms including Instagram, Facebook, and Pinterest. - Managed brand communications across digital channels. - Authored blogs and content for the monthly email newsletter.