Alexandra Sherwood

Development at St. Vincent’s Hospital

Mamaroneck, New York, United States

About

A well organized, highly committed, hard working, driven self-starter with prior experience in CPG marketing, innovation, production, promotions and creative services.

Experience

  • Deutsch Family Wine & Spirits (7 yrs 8 mos)
    • Associate Brand Manager, Innovations, [ yellow tail ]
      Aug 2021 - Nov 2023 · 2 yrs 4 mos

    • Assistant Brand Manager, Layer Cake
      Sep 2019 - Aug 2021 · 2 yrs

    • Account Manager, Spirits & Layer Cake wine
      May 2018 - Sep 2019 · 1 yr 5 mos

  • Marketing Communications/Digital Development Manager at Joan Lunden Productions
    Jul 2013 - Mar 2016 · 2 yrs 9 mos

    • Responsible for updating, overseeing and implementing strategies for all social media; Twitter, Facebook, LinkedIn, YouTube, Instagram. • Coordinates media schedule including organizing speeches, events, appearances, meetings and photo shoots. • Assists in creating, designing and launching brand website; JoanLunden.com. • Manages website upkeep including writing articles, seeking out experts to contribute bi- monthly content and interactive media • Organized and ran Joan Lunden’s Camp Reveille 2014 and 2015. • Created/generated social media strategies to best promote “Had I Known” prior and post book launch. • Increased website traffic and grew social media followers by 20K on every platform within the first year of employment.

  • Marketing and Multi-Store Manager at Sweet Teez
    Nov 2011 - Jul 2013 · 1 yr 9 mos

    • Created and executed all social media outlets. • Reconciled daily sales, prepared deposits and end of day reports. • Planned and scheduled all corporate and in house events. • Ordered and maintained store inventory. • Recruited, interviewed and trained new hires.

  • Marketing and Promotions Intern at iHeartMedia
    May 2010 - Aug 2010 · 4 mos

    • Helped promote all iHeart stations. • Held studio interviews with artists and set up lists for VIP events. • Researched branding ideas for the launch of iHeartRadio, an all-in-one streaming radio & digital music service.

  • Communications Intern at The CW Network
    Jun 2009 - Aug 2009 · 3 mos

    • Created time slots for commercials during all CW programs. • Helped organize and create presentations for the PR department.