The Hague, South Holland, Netherlands
As senior advisor with 15+ years of experience in Communications and Media Relations, I have helped companies across Tech, Renewable Energy and Consumer Goods engage with external and internal stakeholders, secure external funding and enhance corporate reporting. With my professional experience gained in B2B and B2C environments, I cover Corporate Communications – External, Internal, Strategy, Campaigns, Content. Media Relations – Coverage in tier 1 outlets generated. Financial Communications – Investor Relations, EUR 48 million in debt capital raised, annual reports. Crisis PR – Preparedness, executive briefing, proactive crisis mitigation. Tech & AI Storytelling. Startup & Scaleup Advisory. Fluent in German, English, French and advanced in Dutch, I thrive in global, multicultural environments, working across corporate, start-up, and high-growth settings. Let’s connect! 📩
Set up and led the Corporate Communications, Media Relations, IR and ESG functions at Solar EPC Greencells Group (TO 2023 €210 million). Professionalized brand communications and improved corporate reputation, leading to increased deal count and raising of €48 million in external capital (Green Bond). ✔ Corporate Communications & PR – Lead multi-channel campaigns (Paid, Earned, Shared, Owned). ✔ Media Strategy & Executive Profiling – Secured high-profile tier one coverage (Handelsblatt, WSJ, PV Tech, German national TV). ✔ Tech & AI Storytelling – Translated complex tech solutions (AI-based predictive maintenance, AR services) into impactful messaging. ✔ Stakeholder & Investor Relations – Managed €50M Green Bond communications and M&A messaging. ✔ Crisis & Reputation Management – Handled media crises and proactive risk mitigation strategies. ✔ EU Taxonomy & CSRD - Directed resource-efficient ramp-up for reporting and CO2 emissions certification (Scope 1/2/3).
Developed fully FSC-certified sustainable innovation range and instore communications concept.
Global media strategy (paid, owned, earned) incl. influencer communication, driving brand visibility and engagement. End-to-end campaign execution, including asset production and delivery. Comprehensive Brand Activation Programme across the US, China, Japan, and UK.