Ukraine
Experienced specialist of brand management, market research and strategic planning for multinational and local companies, international startups; Coach at first online Instagram school in Ukraine, independent marketing consultant.
- Developed go-to-market brand, communication strategy - Сreated the digital strategy for clients attraction&retention - Increased conversion rate up to 40% avg (lead->client) - Led the new brand creation process - Supervised the execution of marketing and sales KPI`s - Successfully launched new product (42 500 commersial users per six months)
- Developed the company’s mid to long term strategic and annual business plans.; - Built a new Performance marketing department from scratch; - Provided streamlined marketing process to realise cost savings across the department; - Controlled all marketing activities across the full marketing mix; - Built a sales funnel for effective lead generation through multiple channels; - Supervised the execution of KPI’s for marketing activities across the business; - Led the company's rebranding process.
- Applied strategic leadership with particular emphasis on key client relationships and project management; - Architected digital process that enhances strategic basis and flow for clients, whereby directing the work of cross-functional agency teams, including PPC specialists, PR managers, Strategists, Copywriters, PR managers, Web Designers and Programmers, to create impactful Interactive solutions; - Maintained effective internal communications to ensure that all relevant agency functions are kept informed of business goals; - Prepared rebranding of the agency (new philosophy, new brand image, new identity, new materials), developed new marketing strategy, long-term marketing plan, repositioning of the agency; - Took part in creation of new brands:: Amber Hub, Startups Ocean, Appoint.ly; - Reduced and controlled agency expenses by optimizing business processes; - Conducted strategic briefing, encouraged and maintained a healthy team spirit; - Developed strategies and marketing campaigns of different objective levels and types (business-, brand-, product-, trading-, pricing-, pr-, smm-, digital -, overall marketing strategy).
- Researched and analysed market trends, demographics, pricing policy, competitor products, and other additional information to find relevant consumer insights and create effective strategy; - Developed and implemented marketing strategies in line with clients business goals (local and multicultural markets: Great Britain + France + Italy + Moldavia + Belarus + Russia + Ukraine - Moneyto co Ltd; Czech Republic + Ukraine - Finance Business Service; Poland + Ukraine (Whisbear, infoShare), Kazakhstan (Paloma 365), CEE region (Appoint.ly, Amber Hub, Professor Why), USA (Delante leather, Startups Ocean, Brew Ha Ha), Canada + Europe (Unikrane), Canada + Ukraine (Meest Express)); - Analysed brand DNA, created unique Positioning and Brand communication map; - Prepared and executed multichannel marketing campaigns; - Analysed the success of marketing campaigns and created reports; - Created a feasible marketing plans for the clients and oversaw its implementation; - Managed production of marketing materials supporting promo campaigns that aligned correctly with the overall client strategy; - Worked closely with project/brand managers (client side), in-house team, chief executive officers, third parties; - Provided each client with individual brief and commercial proposal according to objectives pursued.
- Conducted extensive primary research in order to optimize marketing strategy; - Developed databases from scratch; - Provided data analysis and recommendations to improve pricing strategy; - Generated reports with different kind of graphs according to clients requirement; - Provided monitoring and analysing market trends - Supported a project manager in any of his duties