Australia
Welcome ❤️🔥 If you've found your way here, you're likely after one of two things: 1️⃣ To figure out who the hell I am; and/or 2️⃣ To see what I'm up to 𝐖𝐡𝐨 𝐚𝐦 𝐈? I’m a marketer and brand strategist known for doing things differently. I’ve spent the past decade leading marketing at some of the world’s biggest brands, including Red Bull, Squarespace and Quiksilver. I help brands cut through in crowded markets- whether that be through brand marketing, partnerships or events. But mostly? I love a good challenge. If something’s not working, or if the same old strategy isn’t moving the needle, I love to come in, review a process and shake things up. A few highlights: ➔ I led an extensive agency tender process for Quiksilver’s retail and wholesale marketing program, resulting in double-digit savings for the business ➔ I overhauled Red Bull’s local trade marketing strategy, delivering award-winning retail marketing campaigns alongside the lowest print and 3PL costs in the brand’s history ➔ I helped launch Squarespace in the Australian market, turning the region into the brand’s fastest-growing market with the highest brand awareness globally My colleagues say I bring curiosity, energy and genuine care to my work- blending strategic thinking with creative flair, whilst managing complex projects effortlessly. 𝐖𝐡𝐚𝐭 𝐚𝐦 𝐈 𝐮𝐩 𝐭𝐨? I'm building a portfolio career (translation: instead of doing one thing full-time, I'm doing multiple interesting things instead). Interesting thing one: I help global lifestyle brands win in the Australian market. What that actually looks like: ➔ I review (or create) your brand's local positioning to ensure you're cutting through with Australian consumers; ➔ I use my network to connect your brand with culturally-relevant partners and creators in Australia; ➔ I create and implement premium, curated events for your customers on the ground I work with brands in a fractional or consulting capacity- if you'd like to do something fun, send me a DM or visit my website at www.alexandraneilson.com to learn more 💌 Interesting thing two: I've launched my own community and business (Out Of Office)- a career networking community that does things differently. I wanted to create a space to help professionals who are feeling disengaged with their work, or planning out their next move. If you're curious, jump over to our website at www.outofofficecommunity.com or our social channels to learn more.
- As market lead for Australia and New Zealand, I led and scaled Squarespace's regional presence across both markets, spanning GTM strategy, partnerships, brand media and product - Defined and led Squarespace's local Creator and partnerships program- building relationships with top Creators, customers and partners to drive brand awareness and accelerate subscription growth - As market lead, I acted as the regional spokesperson for the brand, partnering closely with our Global Comms team and local PR agency to secure key features and contribute to thought-leadership pieces - Regional lead and thought partner for our global Creative team, partnering closely from brief intake through to production and execution to bring to life our annual local brand campaign - Cross-functional partnership with global Product, Marketing and Commercial teams to share local insights and product feedback to drive continued subscription and GPV growth - In partnership with our US media team and local media agency, strategise and implement a multi-million dollar media plan to drive targeted brand awareness - Supported APAC & Global Strategy teams on market entry into Japanese and SG/HK markets - Recognised on B&T's CMO Long List 2025
- Developed and led annual marketing and business planning process, aligning Marketing, Sales and Operations teams to deliver integrated marketing plans and strategic initiatives - As Brand Manager, I was responsible for the management of our creative agency- Special Group Australia. In my role I overhauled our briefing and workflow process, which led to significant improvements in communication, briefing quality and timely delivery - Pitched and managed key brand and sales partnerships, partnering with top brands, key accounts and talent across key Red Bull events and consumer activations
- Led regional B2B marketing strategy and execution, leading a team of two specialists to drive growth across thousands of Off-Premise accounts. Awarded Gold Shop Award in 2020 for Best Retail Marketing Display in ANZ - In partnership with the Sales and Category teams, built and maintained strong relationships with our key accounts- selling in annual business plans and custom retailer marketing programs and joint promotional activities - End-to-end management of dozens of B2B events, tradeshows and sales conferences - Vendor management, operations and logistics planning across network of external suppliers. A key highlight was conducting one of the biggest inventory audits in the team's history, which resulted in significant annual savings and our lowest monthly warehousing storage costs in RBAU history - Management of Red Bull's trade media program, partnering with top retailer and trade press publications to secure key features and placements for the Red Bull brand - Responsible for a complex, multi-million dollar budget (OPEX & CAPEX). Through close collaboration with our finance team, I ensured that our spending consistently hit our budget, whilst also identifying opportunities for efficiencies and transparently communicating this to the leadership team - As a people manager of two direct reports, a key (and favourite) component of my role was daily coaching, support and guidance of my team. As a People Manager, I took immense care and pride in supporting my team to get the absolute best out of their performance and partnered with them to help achieve their personal and professional development goals.
- Led a team of two direct and two indirect reports, responsible for overseeing our GTM planning, strategy and execution across B2B and B2C marketing channels for all three brands (Quiksilver, Roxy and DC Shoes) - Throughout my role, I helped to redefine our trade marketing strategy. I led the implementation of locally designed, premium trade marketing solutions that were recognised internationally as best-practice. In doing so, I undertook an extensive vendor evaluation exercise, identifying a better value offering for the business and saving 15% annually on our print costs. - I was invited to collaborate with our global Marketing team to help shape and design our global toolkits for regional teams to ensure consistency across markets and leverage Australian best-practices - Led the launch of our Boardriders B2C Loyalty Program to improve customer retention and repeat purchase, with launch targets exceeded by 60%. - As a People Manager, my role involved daily coaching, mentoring and support of my team of two direct and two indirect reports across trade marketing, loyalty and design teams.
- Supported regional marketing operations across Asia-Pacific region, coordinating creative and asset workflows, brand events and customer activations - Cross-functional alignment and project management of key industry, trade and owned events (sales conferences, tradeshows, WSL Quiksilver & ROXY Pro Gold Coast, ROXY Girls' Ride Day) - Supported the Quiksilver and Roxy Sports Marketing Manager in scouting and outreach for top emerging ski and snowboard athletes - Supported the Marketing Managers in briefing and submitting media buys with regional media partners - In my role as Traffic Coordinator, I was the conduit between our global, local and regional marketing teams, sitting in at all key global meetings and distributing important updates and assets with our wider teams in an organised, efficient manner. - I was responsible for our graphic design workflow- leading the process from briefing, designer resourcing, approvals and submissions