Netherlands
Marketing Campaign Coordinator with hands-on ownership of omni-channel campaign execution across FMCG, beauty, and consumer tech. Experienced in retail activation, POSM management, and cross-market rollout, currently gaining experience in executing national campaigns at Coca-Cola HBC.
• Supported the Marketing Campaigns team in developing and executing omni-channel campaigns for key market moments, product launches, and limited-edition collections; • Crafted briefs and creative concept approaches for upcoming campaigns; • Conducted competitor and trend research identifying opportunities for sustainable and cost-efficient strategies, leading to the adoption of a re-useable asset approach that simplified processes and reduced costs; • Created asset lists and managed campaign deliverables and project milestones; • Tracked and analysed live campaigns' performance using key metrics to assess their effectiveness and improve future strategy.
• Designed influencer briefs, outlining campaign goals, messaging and deliverables to promote client’s products. • Tracked daily performance of TV spots, monitoring if the planned TRPs and reach threshold were met, delivering insights to refine and optimize campaign strategies in real time. • Strategically planned and scheduled TV spot placements for multiple clients, ensuring optimal reach, frequency and alignment with campaign objectives.
• Coordinated new product launches with cross-functional teams, driving portfolio expansion and a breakthrough in the high-end automatic espresso machine market; • Generated and analysed monthly reports on distribution, shelf presence, market share and ratings/reviews to refine marketing strategies; • Collaborated with design and marketing teams to define key product concepts resulting in more effective consumer communication; • Led product photoshoots to ensure high-quality assets aligned with the brand's identity; • Introduced and oversaw special product editions that align tailored to different markets, improving market penetration; • Updated product portfolio by introducing new projects and phasing out outdated ones in collaboration with the LCM and Supply Chain team.
• Researched trends and audience preferences to create engaging, SEO-optimised articles tailored for a senior American demographic; • Designed and executed targeted social media campaigns on the audience’s most used platforms including Twitter and Facebook; • Wrote conversion-focused ad copy and engaging storytelling content that improved the engagement rate; • Conducted A/B tests to optimise headlines, imagery, and messaging which increased CTR by 2%, refining ad performance and driving revenue growth.