Brussels Metropolitan Area
Passionate people and project leader with 10 years of experience in FMCG marketing and business development at local and European levels With a wealth of Fast-Moving Consumers Goods experience and a life-changing trip behind me, I wish now to leverage my managerial and human skills in a different sector in Belgium: Belgian SME, health care, organic market, sport, nature or social economy. I'm open to a short- or long-term assignment. Skills - Business management & development. Recognized for developing clear & strong business strategies - Positive leadership. Expertise in people and process management - Innovation. Great at challenging status quo, associating and experimenting - Excellent understanding and handling of financial stakes - Marketing and Brand Communication - Project management. High energy and tenacity
Lead innovation projects by using the Running Lean methodology and an Agile approach to maximize the value and minimize resources and time needed, and quickly go from market needs to end product.
Strategic marketing consulting assignment in the FMCG sector: assessing the Belgian landscape, generating the launch strategy and building the business model for an international player to enter the Belgian market.
Solo backpacking trip in Asia and South America: an unforgettable life chapter
Business development & Innovation. Responsible for generating strategies and business models to enter new categories, identifying future innovation opportunities and leading innovation projects from the initial idea, through concept and food development to the launch in markets. Led cross-functional teams across Europe and coached direct reports Responsibilities: Concept and Product development, Brand Innovation Strategies, 5-Years Business Models, incl. full P&L and brand/geographic choices, Building long-term pipeline of ideas by leveraging key trends and new technologies
Portfolio development. Responsible for the growth of a brands portfolio (NSV, market share and profitability) in Belgium and the Netherlands, for defining its objectives, developing the strategy and setting the right level of resources. Leading a team of 3 people Responsibilities: Brand Portfolio Strategy & Management, Marketing Plans & Media Strategy. Implementation of all mix elements: advertising, NPD, consumer promotion, pricing, packaging. Portfolios: Led the Kids, Mums and Teens portfolio during 14 months, then the Adults brands portfolio
Responsible for leveraging new segments, teens with Tresor and taste-seekers with Extra, and pioneering 360° media model, broadening the traditional TV mix with social media and street marketing. One direct report
Product Manager: Responsible for implementing marketing strategy and P&L accountability of Home Care category in Belgium during 15 months Junior Product Manager: Responsible for managing specific projects of the Oral Care category during 15 months