United Kingdom
CIMA-qualified Fractional CFO / Finance Director with 20+ years’ experience helping start-ups and scale-ups turn ambition into sustainable growth. I specialise in giving founders financial clarity — from cashflow forecasting and investor readiness through to financial modelling, EMI schemes and revenue recognition frameworks. Since founding Total FD Solutions in 2015, I’ve partnered with a portfolio of tech-enabled businesses across SaaS, marketplaces, media and sustainability. Much of my work is with purpose-driven startups preparing for investment and scaling their financial operations. My work has supported: • £40m+ raised across Seed, Series A/B and venture debt rounds • £1.2m secured in R&D tax credits • Successful Xero implementations and scalable reporting packs • Finance leadership through rapid growth journeys (e.g. £300k → £15m revenue scale-ups) I provide remote, flexible finance leadership for founders who need strategic CFO/FD support without the overhead of a full-time hire. If you’re building a growing business and need clearer financial insight, stronger forecasting, or support preparing for investment — feel free to get in touch.
Total FD Solutions provide outsourced strategic finance support to high growth start ups and scale ups. Specialising in fund raising, cashflow management, systems implementation and building high performance finance teams. Whatever your size, if you’re serious about growth then we can help. We’ll take the time to get to know you and your business so we can provide you with the insight and understanding you need to make the right decisions to help you grow. We can provide affordable, ongoing support or help with a one off project and can be completely flexible to suit your business needs.
Responsible for all financial operations of the business, overseeing 25X revenue growth and headcount grow from 20 to 200 • Finance lead for seed, series A, series B and venture debt investment. Developed complex financial models to project future growth and helping to secure £40m investment • Produced Statutory Accounts and managed the audit process • Developed and managed the companies EMI option scheme • Responsible for all aspects of corporate governance and company secretarial • Saved over £1.2m in R&D tax credits • Scoped and implemented an ERP system
Business growth consultancy providing outsourced finance support to small businesses and start ups.
Overseeing all aspects of financial control for Wayra UK and Wayra UnLtd Negotiating terms of equity and convertible loan note investments for the portfolio Advising on second round, follow-on investment and exit decisions and subsequent negotiations. Assisting portfolio companies through running finance “drop-in” sessions Producing the statutory accounts and audit for each business Finance lead in the negotiations to partner with The Foundation for Social Entrepreneurs to create “Wayra UnLtd” – a government-backed joint venture to identify and accelerate digital social enterprises
Actively recruited as Business Manager to set up Wayra UK & UnLtd, Telefónica’s global corporate accelerator/investment fund and one of the largest programmes of its kind in the world Effectively manage the smooth running of the academy and ensure the network of talent, coaches and mentors are used effectively so that each of the incubated projects is accelerated to their fullest potential during the time that they are with Wayra. Analyse potential deal flow and make recommendations on investments