Alexandra Farrow

Brand Advocacy Manager at Hayman Distillers

United Kingdom

About

Alexandra is a passionate and results-driven drinks industry professional with a strong foundation in hospitality and a commitment to advocacy and education - with extensive experience across events, sales and brand development. Alexandra’s ability to blend creativity with strategy ensures impactful brand development and advocacy across all channels. WSET Level 2 - Spirits - Distinction (100%) WSET Level 2 - Wine - Merit WSET Level 1 - Spirits - Distinction Top 8 Diageo World Class GB 2021

Experience

  • Brand Advocacy Manager at Hayman's Gin
    Mar 2023 - Present · 3 yrs 5 mos

  • Co-Founder at ThreeAfter3
    Mar 2020 - Present · 6 yrs 5 mos

    Events and opportunities showcasing and connecting talent between women in the bar industry. [email protected] @threeafter3

  • El Bandarra (London, England, United Kingdom)
    • Brand Development Manager (South)
      Jan 2023 - Mar 2023 · 3 mos

    • El Bandarra UK Brand Ambassador (South)
      Jan 2022 - Dec 2022 · 1 yr

      UK Brand Ambassador (London & the South) for El Bandarra vermouths and aperitif and the wider Democratic Wines range.

  • General Manager at MORNING RESTAURANT HOLDINGS LIMITED
    Jul 2019 - Dec 2021 · 2 yrs 6 mos

    General Manager of Silver Lining - the UK's first orange wine bar in the heart of Hackney. Natural wine, cocktails, specialty coffee and french inspired snack plates. https://www.silverlininge9.com/

  • Bar Manager at Grind
    Sep 2018 - Jul 2019 · 11 mos