Munich, Bavaria, Germany
With a foundation in psychology and a Master's degree in Consumer Affairs from TUM School of Management, my career journey has led me through various industries, from the dynamic world of sports marketing at Peak Performance via challenging CX consulting at Kantar to pioneering in the pet care industry at Lila Loves It. Each role has honed my marketing acumen, leading me to embrace the challenge of revolutionizing the IP industry at PATOffice. As the CMO at PATOffice, I'm at the forefront of transforming how patents are utilized in competitor monitoring and technological advancements. Here, I'm not just pushing the boundaries of traditional marketing; I'm redefining them within the SaaS domain. My journey from trade and brand marketing to becoming an advocate for agile, dynamic, and transparent IP solutions illustrates a relentless pursuit of innovation and excellence. At PATOffice, we're not just navigating the future of patent intelligence; we're creating it—making it more accessible, intelligent, and user-friendly for industries worldwide. Join me in this journey as we continue to reshape the IP landscape, proving that with the right mix of passion and innovation, any industry can be revolutionized.
🚀 Leading and overseeing the marketing department incl. project management & budget allocation 🚀 Spearheading all aspects of digital marketing initiatives incl. SEO, SEA & social media engagement 🚀 Developing and implementing a comprehensive content strategy across multiple platforms 🚀 Coordinating and executing both external and internal events 🚀 Driving brand awareness initiatives 🚀 Collaborating with the Sales team to manage and optimize multi-channel marketing campaigns 🚀 Innovating and refining marketing automation and customer relationship management (CRM)
By integrating Gen AI, PATOffice is the leading patent analytics and innovation software for SMEs to make relevant and informed decisions of tomorrow. Not limited to patent experts but especially for each and every innovative department of a producing company.
Mit ihren Marken LILA LOVES IT und ST.DIEM´S ist die FINIDORE Manufaktur GmbH Marktführer im Segment von Premium-Hundepflege und BIO-Hundefutter. Die Marke LILA LOVES IT ist in mehr als 40 Ländern erhältlich, das Geschäft ist national wie international ausgerichtet. Und es wächst: Seit vier Jahren entwickelt sich die FINIDORE Manufaktur GmbH mit großer Dynamik. Als eigentümergeführtes Familienunternehmen wird auf Werte ebensoviel Wert gelegt wie auf Erfolg. • Leading the marketing team (Social Media, Content, Performance Marketing B2B & B2C) • Initiating cooperations and seasonal activations • Setting up seasonal marketing/content plans • Supporting product developments and management • Managing consumer events and fairs • Influencer Marketing Management
• Country Management / Project Management for a customer feedback program implementing the Qualtrics software (IT project management) • Project Budget Planning • Ressource Planning • Quotation (internal process and external communication) • First-Level customer support • Improving internal processes (documentation, organization, planning) • Close, continuous customer support and development of system integration
• Coordination / Project management of IT project alongside consultancy • Research “artificial intelligence within IP sector” • Customer presentations • Set-Up / Re-organization of website
Peak Performance designs innovative products for a dynamic city life and outdoor activities like skiing, running and golf. Breaking new ground and innovation is our reason for being. We like to shake things up. Do things differently. Our products are designed for you, a fashion-minded person on the move. We let you combine your interest in fashion with your active lifestyle. We let you move seamlessly between your different worlds in stylish products - from bike to bar, from work to work-out, without ever having to choose between function and design. We simply let you rule. • Content Marketing Management (digital & offline) with internal and external stakeholders • Planning and implementing key account marketing plans (digital & brick and mortar) • Active participation and implementation of Go-to-market campaigns • Social Media Marketing Management DACH • Responsibility of cooperation with brand ambassadors, influencers and national/regional athletes • Planning and implementing of consumer events and fairs • Planning, allocating and implementing of POS materials within retail industry • Project Budget Planning • PR / Media Coordination