Alexandra Biais

Export ย Manager | Intl Growth & Market Expansion ๐ŸŒ | K- Beauty Expert IROHA NATURE | Omnichannel B2B/B2C | Travel Retail | Distributor Mgmt | Ex-Inditex | 5 languages | ISDI MIB |

Spain

About

โ˜‘๏ธ โฃInternational Sales Director and Omnichannel experience with 15 years of proven success in enhancing brand visibility, driving sales growth, and expanding market presence across online and offline channels in every channel and touchpoint ! โ˜‘๏ธ Extensive experience covering Cosmetics ,Perfumery , Fashion retail and Luxury with a geographical scope for South Europe , EMEA and LATAM . Multicultural Team Management experience . โ˜‘๏ธ On top of that, I have added theses last 5 years' a significant expertise in the Digital Business growth, Managing E-commerce platforms in B2C and B2B โฃlandscapes, with a keen focus on optimizing the customer experience and having and Omnichannel vision . โฃ โ˜‘๏ธ My soft skills include being an excellent communicator, negotiator, a master of establishing strategic partnerships, and possessing a high degree of emotional intelligence. I bring cross-cultural competence to the table, making me a dynamic force for an international structure. โ˜‘๏ธI'm fluent in 5 languages: French (my native tongue), Spanish Bilingual, English, Italian and Portuguese.โฃโฃ โ˜‘๏ธ Open to new projects and challenges. Core Skills and Competencies: -------------------------------------------------------- โ€ข International Business development strategy โ€ข Omnichannel Management โ€ข Customer Centric Management โ€ข Marketing Trade โ€ข ECommerce B2C - B2B โ€ข Digital Transformation โ€ข Intensely determined and tenacious โ€ข Innovative and creative thinker โ€ข Add value through cooperation and the pursuit of synergies. โ€ข Multilingual : Truly multilingual, with full bilingual proficiency in French and Spanish (100%) Personal interests: #Beauty #Cosmetics #๐ŸŒฑVegan Friendly # CustomerExperience #Travelling around the ๐ŸŒŽ.

Experience

  • Export Manager B2B ( Domestic & Travel Retail ) at Sensalia Labs
    Mar 2024 - Present ยท 2 yrs 5 mos

    Sensalia Labs is a cosmetic laboratory known for pioneering the first tissue sheet masks in Europe - K Beauty .Distributed in over 40 countries through beauty Department stores, pharmacies, parapharmacies, profesional beauty centers, and online beauty plateforms . Export Director leading the international department and managing the export team. Member of the Executive Committee. Currently in charge of major strategic accounts, including France, USA, and key Francophone countries. Previously responsible for 25 high-potential international markets, covering key European regions (France, Switzerland, Italy, the Nordics, Slovakia) as well as the full LATAM and Middle East scope .

  • Head of E-commerce B2B - EMEA, NAM , LATAM at Markem-Imaje
    Apr 2021 - Sep 2023 ยท 2 yrs 6 mos

    Markem-Imaje is part of the Dover Group. โฃโฃ Dover is a diversified global manufacturer with annual revenues of approximately $7 billion. โฃโฃ - Implement/lead a cross functional process to identity valid opportunities for eCommerce portal growth B2B . -These activities have been done covering 18 countries including Europe countries, Brazil, Argentina, Mexico, USA and Canada. - Achieved a USD 66 million turnover in 2022 with sales growth exceeding 20%.โฃ - Successfully launched LATAM markets, surpassing targets by 166%.โฃ - Led Marketing trade initiatives to drive adoption, increase brand awareness, and maximize revenue through strategic promotional activities and collaborations with stakeholders.โฃ - Oversaw project management to enhance user experience and customer efficiency.โฃ - P&L management.โฃ

  • Digital & Omnichannel Manager - Iberia at celio
    May 2018 - Mar 2021 ยท 2 yrs 11 mos

    Building from scratch the E-commerce platform celio * Spain and the App Store to Web (drive to store). Implementation of the Digital Identity for the Spanish market through an Ominicanal strategy and new digital channels. Sales increase >120%. Sales & Expansion - Definition of sales E-commerce strategy. - Forecasts and definition of sales and margin objectives. - Collaboration with international marketplace platforms such as Veepee. - Supervision of the P&L . - Training of approximately 300 team members in utilizing new sales tools effectively. Digital Strategy - Omnichannel digital projects (E-shop/ CRM/ Social / physical shops). - Definition of CRM strategies. - Animation of a Celio Open * affiliate programme. - Analysis of digital trends and performance. - Digital content monitoring : newsletters, shootings, social networks. Marketing โ€“ Omnichannel - Branding & Brand Awareness Plan. - Offline marketing : media advertising (press), OOH / digital signage for JC Decaux, events and in-store events, internal marketing for teams. - Digital marketing: Paid SEM, Social, Display and SEO, social media. - Retail communication : In-store events, Visual Merchandising, POS.

  • Inditex ()
    • International Product Manager - ZARA Clothes
      Jan 2015 - Aug 2017 ยท 2 yrs 8 mos

      ๐—˜๐—ป๐˜€๐˜‚๐—ฟ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฑ๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—น๐—ผ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ป ๐˜๐—ถ๐—บ๐—ฒ โฃ. - Reports on the sales and development of TRF women's items.โฃโฃ - Stock controller in more than 1.900 stores over the world.โฃโฃ - Reports concerning the product exposition and improvement proposalsโฃ.โฃ - Market knowledge - Cultural drivers, consumer trends, retail evolutionโฃ.โฃ - Selecting products for special local actions. - Manage stock in commercial terms for the sales ( rotation, stock control of warehouse)โฃ .โฃ

    • Export & International Business Manager - ZARA Perfumery
      Jan 2012 - Jan 2015 ยท 3 yrs 1 mo

      - ๐—œ๐—ป ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ด๐—ฒ ๐—ผ๐—ณ ๐—ผ๐—ฝ๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐—ป๐—ฒ๐˜„ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ญ๐—”๐—ฅ๐—” ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐˜‚๐—บ๐—ฒ๐—ฟ๐˜†.โฃ - ๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—œ๐—ป๐—ฑ๐—ถ๐˜๐—ฒ๐˜… ๐—ผ๐—ฝ๐—ฒ๐—ป๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—จ๐—ฆ๐—” ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ผ๐˜‚๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜.โฃโฃโฃ - Coordinate the opening of the 5th Avenue Store (New York City)โฃ.โฃโฃ - Provide day to day export internal control and respond to worldwide inquiries from custom's Authorities. โฃโฃ โฃ

  • Export Manager USA, Mexico, Europe - Paris, FRANCE at ENCRES DUBUIT
    Aug 2005 - Jun 2011 ยท 5 yrs 11 mos

    French company specializes in the formulation, manufacture, and sale of technical and industrial inks for screen printing, pad printing and digital printing B2B.โฃ โฃโฃ Functions:โฃโฃ ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ ๐—ป๐—ฒ๐˜„ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐—ถ๐—ฒ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—˜๐˜‚๐—ฟ๐—ผ๐—ฝ๐—ฒ๐—ฎ๐—ป, ๐—จ๐—ฆ๐—” ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฒ๐˜…๐—ถ๐—ฐ๐—ฎ๐—ป ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ป๐—ฒ๐—น ๐—ผ๐—ณ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜ ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฑ๐—ถ๐˜€๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ผ๐—ฟ๐˜€ .โฃ - Direct sales + through distributors.โฃโฃ - Leading contractual & commercial negotiations.โฃโฃ - Manage a team of international distributors (+20).โฃโฃ - Coordinate, motivate them to achieve sales targets and represent the brand abroad.โฃโฃ - Negotiation of prices, review goods, services, contracts. โฃโฃ - Provide competitor activity report.โฃโฃ - Coordinate the set marketing activities and fair organizations.โฃ