Barnston, England, United Kingdom
I applied years of merchandising and retail management experience to create an exceptional customer journey experience and grow this new brand from initial concept to a popular high street location within a 12-month period. Having conducted extensive market research, I identified the local target market segments and developed, and sourced the entire product range before initial launch. In order to maximise profits, I applied extensive Product Lifestyle Management (PLM) and identified opportunities for cost savings at each stage of the manufacturing process. I also developed unique forecasting strategies to ensure the store adapted proactively to seasonal changes, rotating stock daily to maximise on external, influencing factors and current industry trends Over the last four years, I have formed a core group of loyal customers through regular social media and email marketing campaigns, most recently adapting to the challenges faced, and opportunities presented by the global pandemic.
I was selected to rapidly expand Constantino’s business reach within an underperforming area and, by identifying leads and building strong working relationships with fabricators and suppliers, I managed to increase sales by 35% over a 2-year period. A big contributor to this increase was through bespoke incentives, offered to each individual client, based on a thorough understanding of their individual needs. Through extensive product training and highlighting the competitive differentiation of the company’s services, I enhanced brand recognition throughout the South East and East England regions.
It was at Farrow & Ball where I gained valuable knowledge in interior colour coordination and its influence on the overall customer journey experience. I developed full colour schemes for entire residential projects, building trust and influencing clients to adopt the schemes. As a result, I achieved all weekly and monthly Key Performance Indicators (KPI’s), over a 6-month period, and helped to improve staff, client-facing confidence. Having impressed senior management through a series of showroom refurbishments, I was entrusted to manage the successful launch of Farrow & Ball’s new Cambridge showroom, utilising developed merchandising and design expertise to create an eye-catching and effective store layout
I quickly developed a thorough knowledge of the entire product range to aid the designers in specifying the most appropriate products and increased profits through upselling of worktops and appliances. I saved significant costs through daily vendor negotiations, pricing all the designs across both stores, and identifying bulk item savings prior to sending purchase orders to clients Possessing advanced knowledge in business strategy, I collaborated closely with the Regional Sales Manager to develop sales forecasts for London, the South East and East regions, including analysing financial reports for each showroom and developing future sales strategies.