Alexandra (Ally) Rost

Assistant Director-Special Events & Parent Engagement at Carrollwood Day School | Professional MBA Candidate: Muma College of Business

Tampa, Florida, United States

About

Experienced professional in event management, donor stewardship, project management, hospitality, fundraising, partnerships, and donor cultivation. My leadership roles have provided me in-depth experiences in sports, entertainment, and hospitality companies. My expertises include: Event Management•Project Management•Donor Engagement•Partnership Management/Negotiation•Fundraising•Strategic Planning and Programming•Capital Projects•Stewardship and Hospitality•Social Media and Content Creation•Marketing Strategy•Relationship Building•Brand Management•Team Leadership Skills: Salesforce, CRM management, Thankview, SQL, Asana, Monday.com, Adobe Lightroom, Adobe Acrobat, Adobe Photoshop, Canva, Instagram, FB, and Twitter analytics

Experience

  • Assistant Director- Special Events & Parent Engagement at Carrollwood Day School
    May 2026 - Present · 3 mos

  • Assistant Director-Events and Donor Experiences at University of South Florida
    Aug 2022 - May 2026 · 3 yrs 10 mos

    My role as the Assistant Director of Events and Donor Experiences combined many different areas of the University into one position. I planned executed, and lead all major donor events. This included but was not limited to: fundraisers, auctions, kickoff events, signing days, capital projects, major gift unveilings and donor appreciation events. I also managed our donor suites for mens and womens basketball and football. My job required me to lead large projects from start to finish, manage multiple budgets, facilitate responsibilities amongst team members, produce run of shows and programming, and engage in stewardship projects. I am was the point of contact for all major donor hospitality and relational needs. I also assisted in leading our team to reach new fundraising goals and surpass previous revenue goals through fundraising events.

  • Earl Enterprises (1 yr 2 mos)
    • Manager-Corporate Partnerships and Events
      Jul 2021 - Jul 2022 · 1 yr 1 mo

      My position as manager of corporate partnerships and events involved creating advertisements for B2B campaigns, managing relationships with our vendors, constructing creative pieces for our sales team, and collaborating with venue operations teams to set up events. This includes, but is not limited to, trade shows, activations, sponsored partnerships, game-day activations with local youth, college, and professional sports teams, and media days. I also worked with our PR team, writing articles for local blogs, newspapers, and magazines.

    • Marketing and Sales Manager-Brand Management
      Jun 2021 - Jul 2021 · 2 mos

      My role as marketing and sales manager included creating marketing calendars, running advertising, working closely with our PR team, marketing important events, creating digital marketing assets, managing/editing creative, and maintaining client relationships. I also was a brand manager for celebrity contacts. Additionally, I create and schedule digital marketing content for B2C and B2B, including market partner briefs, email blasts, SMS target marketing, organic social, and website pop ups. Salesforce, Attentive, Canva, Asana, Instagram, FB, and Twitter analytics, Workmajig, Excel, Google my Buisness, Yext, Klaviyo

  • Coach at Winter Park High School
    Oct 2018 - Sep 2020 · 2 yrs

    My role as the Varsity Coach was multi-faceted. I ran my own practices, talked game strategy with the head coach, set lineups, designed and developed training sessions, helped distribute gear, and collaborated with OCPS staff to ensure a safe and fair playing environment for the players. In this position, I also learned how to deal with conflicts with players, parents, and different opinions from staff. An unsaid part of my job involved inspiring the players to reach their full potential, while also creating a fun environment. Skills used in this position: Public speaking, interpersonal communication, organization, flexibility, time-management, conflict management, leadership skills, teaching skills, creativity

  • Rollins College (4 yrs 4 mos)
    • Student Athlete-Womens Soccer
      Jun 2016 - May 2020 · 4 yrs

    • Social Media Manager
      Feb 2016 - Feb 2020 · 4 yrs 1 mo

      I assisted with Rollins Women’s Soccer social media platforms announcing games, creating content, exploring target audiences, and being involved in the day to day operations. As a member of the team and as a captain, I also lead my team in creating ideas for engagement.

    • Recruitment Counselor
      Jan 2020 - Jan 2020 · 1 mo

      Recruitment Counselor is a prestigious role awarded to only a few members of a Panhellenic community to advise, lead, and counsel women going through the greek recruitment process. The position requires going through an extensive interview process, and participating in a retreat in which to learn appropriate tactics for communication, how to engage large groups, and dealing with emotions of others. In this position, I counseled 15 girls, with a fellow counselor as my partner, as they embarked on their journey. Skills used during this position: interpersonal communication, conflict management, confidentiality, persuasive techniques, ice breaking methods, working in teams, negotiation strategies, and active listening