Wahroonga, New South Wales, Australia
Highly motivated product and marketing leader with deep digital experience. I bring an energetic management style and naturally love solving complex problems. As a solution-oriented product professional, I am focused on executional excellence and growth across the product value chain, while having a great time doing so. I have extensive experience working for, running and optimising online business. I have a proven track record in developing digital strategy, leveraging data (for informed decisioning) and can work closely with engineers to execute on strategic vision. I’ve managed teams locally, regionally and internationally and am naturally most happy when I am solving real issues for businesses and consumers alike.
As a Director leading Go‑to‑Market strategy and Commercialisation for Merchant Cloud, I bridge product, sales, and customer value to accelerate Mastercard’s growth across emerging and established segments. My focus is on translating complex capabilities into clear, modularized offerings that resonate with diverse customers and equipping our teams to win with a value‑first mindset. I specialise in: Sales enablement that delivers impact – designing frameworks, playbooks, and training that elevate how teams position Merchant Cloud’s differentiated value. Modularized propositions – shaping compelling, outcome‑oriented narratives that help customers understand how components of Merchant Cloud solve real business challenges. Nuanced market engagement – supporting teams with tailored approaches to enter new customer segments with clarity, confidence, and credibility. Value‑based selling excellence – driving deep‑dive training that sharpens commercial conversations and accelerates deal velocity. Opportunity creation – partnering across Mastercard to uncover and build net‑new customer opportunities powered by Merchant Cloud.
Global product lead for digital enablement solutions such as Tokenisation, Click to Pay, Installments and Open Banking within Mastercard Payment Gateway Services (MPGS). Core focus is driving take up and enablement of these digital services with key partners such as Acquirers and Payment Service Providers.
Driving payment innovation in Australasia. Focused on scheme tokenisation and push payments, working with Card Issuers, Acquirers, Retailers and Payment Service Providers.
Founder of Australia’s leading money saving blog. Featured in AFR’s top entrepreneurs under under 30. Built a web business from the ground up, developing content contracts with Bigpond, Yahoo and Channel 7/9. Sold to Money.com.au in November 2019.
Digital marketing manager working across numerous Westpac owned wealth management brands. I was responsible for digital marketing campaigns, website enhancements and acquisition campaigns across digital (and traditional media). Focused predominantly on driving acquisition of ‘BT Super for Life’ – I worked to integrate BT Super for Life into Westpac Group customers internet banking, an industry first for Superannuation, significantly driving cross sell opportunities to existing customers. Successfully developed and launched BT Financial’s YouTube strategy.
Head of online marketing for Wiliam's clients. Hands on sales and marketing manager with strong experience in email marketing, affiliate marketing & search marketing. Also worked as 2IC for new business development with Managing Director. I have worked with numerous high profile Australian brands on their online strategy, ranging from launch initiatives to setting and accomplishing a range of KPI's to maximise the ROI out of each website launched. Strong understanding of online project management and marketing.
Development and deployment of online advertising initiatives. This included the trafficking and testing of rich media and bespoke placements specifically designed for Fairfax publications. Hands on experience using Solbrite billing, Microsoft Atlas and Eyeblaster. This was a fantastic role that helped me understand the technical requirements of online advertising and how to report, deliver and optimise campaigns for stronger return on investment. In my time at Fairfax I was the point of contact for all interstate sales relations - heading up the VIC, WA and QLD operational requirements.