Miami, Florida, United States
As an experienced Director of Business Development & Strategy with 12+ years in the media and entertainment industry, I specialize in driving digital transformation, optimizing operations, and leading cross-functional teams to achieve business growth. With a strong background in digital media, content monetization, and strategic partnerships, I excel at leveraging data-driven insights to inform decision-making and deliver measurable results. Passionate about innovation, I thrive on solving complex challenges and building strategies that position companies for long-term success in an evolving digital landscape. ENTP personality type.
Lead for all LatAm procurement activities
Driving digital performance across Sports, News, & Entertainment 🧠 Led strategy and day-to-day operations for a 300-person editorial team across marquee properties like Liga MX, Champions League, and Latin Grammys. 🎯 Developed and refined digital strategy using KPI-driven insights (views, MAUs, impressions, traffic sources) to guide growth across O&O, YouTube, Facebook, TikTok, CTV, and more. 🤖 Championed AI-driven automation and new ad formats — growing video output 5X and accelerating platform engagement.
Maximizing value through smart sourcing & scalable systems 💰 Managed $100M+ in annual spend across streaming tech, marketing, and professional services — driving $9M+ in savings through cost-optimization strategies. 🫱🏻🫲🏼 Negotiated multi-million-dollar technology, software, and marketing agreements that enabled the on-time and under-budget launch of ViX, the #1 Spanish-language streaming platform. 🧩 Standardized global procurement with a 7-step sourcing framework, integrating data-backed vendor evaluation and streamlined RFP processes.
Scaling media partnerships and global B2B growth 📈 Delivered mid-7 figure revenue annually by securing broadcasting technology, production services, and licensing deals with ESPN, DAZN, DIRECTV, BEIN SPORTS, and more. 🌎 Negotiated complex, multi-market tech & production deals across the U.S., Europe, and Latin America. ⚖️ Aligned cross-functional, multicultural teams to execute partnership strategies that met both client and internal KPIs.
Where data led to customer acquisition 📊 Analyzed CRM and sponsorship ROI during M&A integration to optimize budget allocation across sports and entertainment properties. 🏟️ Managed brand assets and coordinated partner relationships across 13+ venues, ensuring contract alignment and visibility.