Greater Milan Metropolitan Area
International multi-country commercial leader with solid operations background with 18+ years of experience across EMEA in home appliances, CPG and pet food. Proven track record of €100M+ P&L ownership, post-merger integration, driving transformation in commercial functions and across supply chain. Completed FT MBA (110/110) at GSOM POLIMI with specialization in Luxury and Design Management
- Drove double-digit revenue growth across Eastern Europe by designing and executing high-impact commercial and marketing strategies across 17 markets - Scaled and transformed distributor network, implementing selective distribution and enforcing commercial standards, significantly improving execution quality, pricing discipline, and sell-out performance. - Identified and unlocked new market opportunities, accelerating expansion and gaining market share in key countries through defined Go-to-Market strategy, commercial policy, and pay-for-performance models. - Led end-to-end commercial and marketing execution, introducing structured execution frameworks, KPIs, and accountability across local teams and distributor partners. - Influenced senior stakeholders and Board-level leadership, aligning regional execution with global strategic priorities and driving cross-functional collaboration. - Managed and developed regional leadership team, mentoring 7 Country Managers and overseeing a 100+ FTE organization across Eastern Europe.
Strategicaly support TEMS.AI which is a AI-powered knowledge platform for factories and warehouses. TEMS.ai transform your operational know-how into an interactive digital knowledge base - complete with step-by-step work instructions, how-to guides, SOPs.
- Managed integration activities of Beko and Whirlpool Corporation in EMEA for Supply Chain function - Coordinated value creation development and execution with EU markets - Led SC Transformation Roadmap
- Drove Supply Chain strategy (SC Roadmap)) and support business transformation across function - Developed and executed learning strategy and needed training support for Supply Chain team in EMEA - Orchestrated all 5 Steps and own S&OP+ process in the company - Built up and retained communication with all functions and levels including CEO - Facilitated S&OP+ Step 5 (Management review) with CEO and C level team
• Full P&L ownership for two markets (CZ & SK) with total Net Sales exceeding €100M; achieved YoY revenue growth of 15% and increased average gross margin by €8 per unit (+20%), driving strong commercial performance. • Led and strategically managed a cross-functional team of 100+ professionals across Sales, Marketing, Supply Chain, Finance, HR, and Customer Service, fostering a high-performance, results-oriented culture. • Developed and executed comprehensive go-to-market strategies, channel optimization, and territory planning in collaboration with senior leadership to meet business goals. • Launched a national 360° marketing campaign (including TV, digital, retail) for Whirlpool in CZ & SK—first in 10 years—following outstanding financial results, leading to Whirlpool brand market share growth of 3 pp. • Championed data-driven decision-making and performance tracking by implementing operational KPIs and cadence reviews across teams. • Ensured full compliance with regulatory requirements, including HSE protocols, ISO certifications, and internal governance policies, safeguarding operational excellence. • Achieved market share gains of nearly 2 pp. in both countries while sustaining sustained double-digit revenue growth through optimized channel performance and customer segmentation. • Collaborated cross-functionally with regional and global stakeholders to align on financial targets, pricing strategies, and product portfolio management. • Spearheaded strategic initiatives to enhance operational efficiency, process scalability, and cross-market alignment in a dynamic, competitive environment.
• Led the end-to-end supply chain strategy for one of the organization’s largest markets, ensuring full alignment across demand forecasting, logistics, warehousing, and order management. • Directed a SC organization of 100 FTEs and managed 300 BC warehouse staff across two locations, focusing on operational excellence and cross-functional integration. • Spearheaded the insourcing and transformation of an 80k sq m warehouse, achieving a 15% cost improvement, a 25% boost in operational efficiency, and a 50% reduction in staff turnover. • Managed a total budget of €10M, optimizing inventory through a 15% reduction, 50% decrease in bad stock, and maintaining service levels at 97%, enabling the avoidance of seasonal warehouse expansions and generating €250K in savings. • Championed a cross-functional approach, aligning Sales, Marketing, and Operations through structured routines and fostering talent mobility across departments. • Successfully launched the S&OP+ process, significantly improving planning accuracy and supply-demand balancing. These improvements led to a 20% increase in availability, correction of forecast BIAS, and achieving the lowest Demand Forecast Error (DFE) in EMEA in 2019. • Demonstrated strong supplier management and operational ownership, with a focus on identifying bottlenecks early and driving integrated planning solutions from forecast to fulfillment.