Salzburg, Salzburg, Austria
As the Global Head of Data at Red Bull, I lead the full cycle of cross-functional data assets, from data strategy, ideation, governance, and execution. With over 25 years of experience in subsidiary setup and market launches, general management, data and analytics, corporate finance, and strategic projects, I have a proven track record of delivering high-impact digital transformation and data-driven business development on a global scale. By applying advanced analytics and artificial intelligence to robust, granular, and high-quality global datasets, my team and I enable Red Bull to optimize its distribution, sales, e-commerce, supply chain, and media performance across markets. My mission is to rock the boat and challenge the status quo, while empowering and inspiring others to leverage data as a strategic asset and a competitive advantage.
Responsible for the full cycle of cross-functional data assets, from data strategy, ideation, governance, and execution. By applying advanced analytics and artificial intelligence to very robust, granular, and high-quality global datasets, we step-change the execution in the market, driving distribution, same-store sales, e-commerce performance, supply chain optimization, and media monitoring on a global scale.
Reporting to the CFO, responsible for Corporate Controlling function of the Red Bull Group Global owner of the financial planning process Responsible for the definition and enforcement of group wide accounting and reporting standards. Responsible for identifying areas of opportunity regarding cross departmental integration, in terms of content, process, organization, data structures and data flow. Leader of strategic projects with a primary focus on initiatives affecting the value chain that typically require cross functional resource allocation and process integration, data modelling and analytics.
Global Project Manager and SAP Financials Team Leader for the Red Bull global SAP rollout project. End-to-end process re-engineering and system implementation for the subsidiaries in Sweden, Australia, New Zealand, Brazil, Hungary, Switzerland and Poland.
Team leader for international accounts (Mares, Mensch&Maschine, Gonvarri, Kamps-Punto Caldo, OSRAM, EGLO, Wiener Städtische, Rauch, Red Bull). In this position I was responsible for sales and implementation of SAP projects, specializing in the Italian localization of international SAP rollout templates.