Vienna, Vienna, Austria
Analytic and strategic sales professional with 10+ years of FMCG experience. Strong emphasis on value creation, team leadership and customer business development. Proven track record of successfully managing projects through demonstrated problem solving and negotiation skills. Ability to meet corporate goals by working effectively on an individual and team basis. Specialties: • Key Account & Customer P&L Management • Trade Marketing & Channel Strategy • Category Management (GS1-certified) • Marketing Management & International Business • People Development
• Fully responsible for Reckitt’s Austrian business, incl. business & team development, P&L accountability, strategic planning, customer relationship expansion as well as compliance and legal matters • Leading the Austrian sales organization across all channels (Mass Market, OTC/Pharma incl. field sales force) to generate top-line & bottom-line growth • Leveraging local trade marketing & brand marketing team to enable best-in-class strategy implementation, adhering to Austrian market needs
• Responsible for the channel strategy of all Grocery (EDEKA, Rewe, Kaufland, etc.) and Discount customers (Hard & Soft Discount, i.e. Aldi, LIDL, Netto, Norma, etc.) in Germany • Steered negotiation approaches for yearly negotiations with international buying alliances (e.g. Everest, EURELEC, Agecore) for German Health portfolio • Led the New Channel business development to unlock white-space opportunities
• Responsible for the German drugstore Rossmann, buying group RTG, EDEKA and New Channels • Led key negotiations (year end talk agreements, pricing, listings), generating incremental value for both Reckitt and the customers
• Executed strategic market assessment based on existing consumer insights and internal interviews; presented to global marketing senior management, resulting in the initiation of an upcoming major research study internally • Initiated quantitative studies and assisted in result evaluations to ensure successful, insight-driven product launches • Composed trend reports and summaries of quantitative packaging and product launch studies for senior management • Moderated qualitative focus groups and analyzed results to gain deeper understanding of customer preferences
• Created price and promotion analyses and marketing mix models for international clients through research and model results evaluation, ensuring timely completion and high quality level • Developed standardized presentation structure for assortment models, resulting in increased internal efficiency • Supported developing a buyer behavior questionnaire given to 750 interviewees; examined and summarized results
• Oversaw planning, production and distribution of international sales samples and sachets, ensuring timely completion • Performed data mining and analysis of historical global sales data; prepared monthly reports to inform regional teams • Conducted global market analysis and assisted in launch material conceptualization; built presentations compiling results
Student assistant at the Faculty of Marketing for Prof. Dr. Steiner, supported by the "Stifterverband für die Deutsche Wissenschaft" • Improved questionnaires and executed administrative tasks • Supervised online forums