United Kingdom
I’m a Business Management (Marketing) student at the triple-accredited Henley Business School, University of Reading. My degree features a mix of business & marketing modules, preparing me for a dynamic career. I have just undertaken a placement year at L’Oréal. I gained hands-on experience in the luxury beauty sector with Kérastase and Shu Uemura. Previously, I gained marketing experience working for an NHS charity, where I contributed to their flagship fundraiser by driving engagement and focusing on awareness of the event. This led to the charity beating past events numbers in both participants & sponsorship. I’ve also worked in Cambridge as a punting tour guide — a unique role that strengthened my confidence, communication, and adaptability through daily interactions with people from around the world. Outside of work and study, I was a member of the University of Reading rowing team and, from 2023 - 2025 I ran my own business, which has developed my entrepreneurial mindset aswell as teaching me other business related skills.
- Became the “Go to” point of contact for the team - Led division wide project to reduce free-of-charge stock resulting in over 25% reduction - Assisted with all launches & animations by localising copy ensuring complete legal & scientific compliance, pricing & asset creation, stock management and communication - Sized launch opportunities based off past performance & different range weight of business - Gained experience in Influencer Marketing by working across multiple different campaigns & influencer selections - Assisted all parts of the brand from retail to comms to supply chain - Conducted competitor analysis & market analysis ensuring the brand stays up to date and competitive
Provided historical tours of Cambridge to tourists, and generated ticket sales by touting despite heavy competition Punted customers along the famous River Cam whilst delivering educational tours of 7 colleges Negotiated and sold tickets for tours under heavy competition from rival punt-tour companies generating up to £2000 in revenue daily
Assisted in promoting the company flagship bike ride fundraiser Researched and contacted local newspapers for promotion opportunities. Designed a range of social media assets using Canva Collaborated with different team members to ensure brand guidelines were followed Surpassed fundraising goals with over 35 participants gaining sponsorship which generated over £7000
Leading shifts and organising staff to ensure operations ran smoothly and efficiently. I would run shifts each day which included organising staff and dealing with customer enquiries and issues. Furthermore, due to my position I would deal with all the cash takings of that day and do cash ups.