Alex Krupp

Cultural Management & Communication | Musician & Gear Nerd | Storyteller & Content Creator | DIY Enthusiast & Eternally Curious

Berlin, Berlin, Germany

About

I work at the intersection of communications, culture, and music, with more than 12+ years of experience in social media, content creation, PR, and project management. Over the years, I’ve supported festivals, ensembles, agencies, and cultural projects in shaping clear, engaging, and audience-focused communication. What drives me most is the combination of strategic thinking, creative storytelling, and a genuine passion for music & the arts. My focus is now shifting even more toward music gear, and the stories behind the equipment that truly connect with musicians. I bring strong experience in digital communication, editorial work, and community building, along with a hands-on connection to music-making, experimenting, and refining ideas in practice.

Experience

  • Personal goal pursuit at Career Break
    Feb 2025 - May 2026 · 1 yr 4 mos

    • Wrote and recorded music for my project Burn This Ghost (EP to be released in Sep 2026) • Helped building & setting up a recording studio with my production partner • Worked on creative / artistic projects: screen printing, riso printing, cyanotype, collage, stop motion animation • Learned new things & took part in workshops, e.g. Design Thinking, Modular Synthesizers, Branding, Project Financing, Printing Techniques • Travelled to Guatemala & re-connected with my family's roots • Took time off for personal life & health

  • Cultural Management & Online Communication at Freelance
    Jan 2023 - Jan 2026 · 3 yrs 1 mo

    e.g. Social Media for “Watch Me Dance” campaign by Tanzbüro Berlin

  • Online & Social Media Manager at Kulturprojekte Berlin
    Apr 2023 - Dec 2024 · 1 yr 9 mos

    Social Media Manager for "Kultursommerfestival Berlin" (2023), Online & Social Media Manager for "35th Anniversary of the Fall of the Berlin Wall" (2024)

  • Head of Press & Communication at Solistenensemble Kaleidoskop
    Jun 2021 - Dec 2022 · 1 yr 7 mos

    Responsible for all communications for the independent Berlin-based artists’ collective, including social media and web editorial, marketing, and press relations. Projects include collaborations with Black Cracker, Ariel Efraim Ashbel & friends, Staatsorchester Hannover, Pol Pi, Isabel Lewis, and Ben J. Riepe.

  • Account Manager at WildKat
    Nov 2019 - May 2021 · 1 yr 7 mos

    Press relations, marketing, and editorial work for projects including those by the Bamberger Symphoniker, Ensemble Resonanz, Pirastro, PostKultur, Dorrit Bauerecker, and Michel van der Aa