Alexander Klaus

B2B Marketing Leader | Information Technology I GTM Strategies I Demand Generation I Field Marketing I Awareness I Customer Marketing I Leadership and Winning Team

Frankfurt Rhine-Main Metropolitan Area

About

As a B2B Marketing Leader my focus lies on pioneering innovative marketing strategies that resonate with audiences in B2B markets. My mission is to transform the landscape of B2B marketing by leveraging my extensive background in IT companies and Customer Marketing agencies. Drawing from over 30 years of experience in B2B marketing I offer a unique perspective that bridges the agency and corporate worlds. With a proven track record of driving successful awareness and demand generation programs i bring a wealth of knowledge and insights to the table.

Experience

  • Director Customer Marketing EMEA at Infor
    Sep 2024 - Present · 1 yr 11 mos

  • Founder at B2B Demandgen
    Jun 2024 - Present · 2 yrs 2 mos

  • Senior Marketing Director DACH / Southern Europe Marketing for Qlik at Qlik
    Apr 2018 - May 2024 · 6 yrs 2 mos

    Qlik democratizes BI, accelerating your path to business value. Transform raw data into actionable insights, empowering people across your organization to make smarter decisions and drive better outcomes, every day. DATA ANALYTICS Leverage modern, AI-driven analytics that empower your entire workforce to make bigger discoveries and better decisions every day – so you can transform your business and lead in your industry. QLIK SENSE® Our next-generation data analytics platform offers the most powerful and complete solution for modern BI, with an AI-powered analytics experience and breadth of capabilities you won’t find anywhere else. QLIKVIEW® Our classic analytics solution lets you build and deploy interactive, guided analytics applications and dashboards using a flexible development environment. MORE INFORMATION https://www.qlik.com/us/products

  • Director Marketing DACH at QlikTech GmbH
    Sep 2010 - Mar 2018 · 7 yrs 7 mos

    THE FASTEST PATH TO BUSINESS VALUE THROUGH DATA With the only end-to-end solution for data integration and analytics, Qlik democratizes BI, creating a shared fabric of trusted, real-time data, collaborative analysis, and actionable insights. Get the technology and expertise you need to build a data-driven culture and transform your business. MAKE ALL RELEVANT DATA ACTIONABLE Organizations collect huge amounts of data. But, most of the data that can guide decisions and actions isn’t analytics-ready or accessible. Qlik operationalizes DataOps for analytics, turning raw data into trusted, actionable data that's easy to find, current, and immediately available to Qlik Sense®, Tableau, PowerBI, and beyond. SOLUTIONS See how businesses like yours use Qlik to drive insight and innovate decisions. Browse by function and industry: https://www.qlik.com/us/solutions

  • Product Marketing Manager Business Intelligence at Microsoft Deutschland GmbH
    Jul 2008 - Jun 2010 · 2 yrs

    As a member of the Corporate Customer Marketing team responsible for positioning and development of demand generation programs for PerformancePoint Server and overall responsibility for the go-to-market of the complete Microsoft BI stack including SQL Server and SharePoint in Germany.