City of Cape Town, Western Cape, South Africa
I am a commercially driven marketing leader with over 10 years of experience scaling luxury hospitality and technology brands across Africa, Europe, and North America. Currently serving as Area Digital Marketing Manager at Accor, I lead integrated commercial strategy across a premium portfolio spanning South Africa, Namibia, and Rwanda. I partner with General Managers and Revenue leaders to drive direct revenue growth, strengthen brand positioning, and optimise full digital ecosystems — from websites and SEO to paid media, CRM, and OTA performance. Previously as Head of Marketing at RoomRaccoon, I led a 16-person international team across 8 languages.
• Digital Marketing Lead for Accor hotel's in South Africa, Namibia and Rwanda, within Accor’s regional Commercial Team. • Manage digital and PR agency partners and digital marketing budget. • Drive e-commerce performance through paid media, social media, and OTA advertising. • Manage photoshoots and content creation
• Part of the senior management team • Responsible for the marketing strategy of an e-commerce platform serving 30,000+ customers • Leading a team of marketers, freelancers, and an external agency. • Managing external partnerships to improve product adoption. • Lead implementation of new platforms to support the marketing team's capabilities.
• Leading strategy for content, design, PR, product marketing, and digital marketing functions. • Markets: Europe, Africa, and North America (8 languages) • Responsible for generating +70% of qualified sales pipeline. • Expanded the team from 8 to 16 members. • 100% annual revenue growth during tenure. • Lead implementation of multiple tools and platforms to improve team efficiency and capabilities.
• Global B2B demand generation lead for a high growth hotel tech software. • Responsible for organic and paid media sales qualified lead generation using SEO, Google Ads, LinkedIn Ads, and Microsoft Ads.