Seattle, Washington, United States
Product UX/UI Design Leader with data and AI/ML product specialty. He has a proven track record of simplifying highly complex workflows into user-friendly high impact products. STRENGTHS: • Concept development, design strategy, and execution • Working in highly ambiguous and changing landscapes • Quickly identify root causes and explain why • Qualitative & quantitative data collection with deep analysis • Lead with diplomacy, work collaboratively, communicate effectively • Discover customer problems, business problems, usability problems - design delightful solutions. • Proven ability to work in a fast-paced environment with competing priorities • Accurate, reliable, prompt, and friendly SKILLS: UX | UR | Design system | Design sprint | Workshop | Web & Mobile | Product management | Data analysis | Business & Financial analysis | Design team development | B2B & B2C Enterprise apps | AI/ML design DOMAIN KNOWLEDGE: Data platform | E-commerce | Marketplace | Developers' platform | Sales platform
Led the entire design overhaul of a flagship data protection portal: installation, administration, dashboard, reporting, etc., which resulted in NPS improvement of 24%. Influenced the executive leaders with design vision and near-term roadmaps for SAAS backup, security, and ransomware protection. Established the design strategy, provided the UX/UI design of a new ransomware protection software that raised customer satisfaction by 38% Owned the end-to-end product design: customer engagement research, ideation, prototyping, usability, design system, design sprints, and execution for highly complex scalable data workflows Created and maintained a company-wide design system that's based on Google's Material UI.
Identified usability issues and drove the end-to-end design of a Unified Developer Portal that resulted in $42 million in savings over a 2.5 year period and 51% productivity boost in 1year Collaborated with the engineering to create APIs, services, and tools. Dev and UX contributions to the source community improved Expedia's Open Source Contributions ranking from 167 to 98. Created a Design System using Material UI, which allowed designers, product managers, and developers to envision and create designs. This enhanced the speed and the consistency of designs by 32%. Envisioned the developer journey and created generative AI-driven LLM products. Mentored designers, boosting collaboration and creativity
Designed the Product Launch Platform that made product deliveries faster and easier. The new platform is centralized and automated with processes that use AI and ML. In 2024 it was used for 70% of Microsoft’s launch volume, representing $80B in revenue. Innovated the service delivery flow through user research, A/B tests, journey maps, complex workflows, and fast prototyping that cut 58% in delivery time and uplifted 36% in quality By use of AI and ML, Business Operations Deal review and approval times during the sale process was reduced by 47% for high value and highly complex deals, which made ~80% of revenue or $50 billion annually, and continued to grow.
Redesigned and developed the company’s e-commerce platform to be mobile-first, resulting in 25% growth in conversion rate Conducted extensive customer research and A/B tests to refine product designs, leading to 18% increase in average order value Orchestrated the company’s entire business from strategy, retail product design, manufacturing overseas, Amazon Seller Central distribution sales - achieving Amazon’s Choice status