Dubai, United Arab Emirates
Summa Cum Laude BBA Graduate in Marketing from American University in Dubai | Certified in Google Analytics & Social Media Marketing I am a dynamic digital marketing professional with a proven track record of driving brand growth through innovative digital strategies and comprehensive data analysis. With experience across renowned brands like Bloomingdales, GAP, and IKEA, I specialize in bridging the gap between marketing teams and technology solutions to enhance consumer engagement and drive revenue growth. My expertise spans: Strategic Digital Campaigns & Content Management CRM Optimization & Engagement Analysis Data-Driven Marketing Solutions & Consumer Insights Brand Development & Public Relations Tools & Technologies: Salesforce, Oracle JD Edwards, Adobe Photoshop, Microsoft Office Suite Fluent in English, with elementary proficiency in Arabic and French. Recognized for academic excellence and leadership with the Dean’s Honor List and as the President of the Student Council. Recipient of the Middle East Top Achievers Award 2019. I’m passionate about utilizing my skills in a progressive company to drive forward-thinking marketing strategies and contribute to impactful growth. Let’s connect!
- Bridged the gap between the marketing team and suppliers. - Organized and updated digital and traditional ad campaigns. - Acted as a POC for digital marketing campaigns and affiliate marketing for Bloomingdales, GAP, M&P, Banana Republic, etc. - Kept marketing databases well-organized and current. - Supported CRM with testing and launching marketing pushes. - Generated 20% increase in Engagement on mobile apps for the brands (Bloomingdales, GAP, M&P) through CRM pushes.
- Led the upkeep and content strategy for website and social media. - Executed digital campaigns to increase site traffic and visibility. - Researched trends to keep the brand ahead in the market. - Analyzed data to improve future marketing strategies. - Increased online sales by 30% which increased 7% revenue.
- Coordinated launch events for major brands like Reebok, Oppo & IKEA - Played a key role in an Etisalat advertising campaign that lifted consumer engagement by 15%. - Selected influencers that aligned with brand values. - Managed social media content for brands on multiple platforms - Conducted competitive analysis to guide marketing decisions.
- Acted as the key contact for clients ensuring product requirements. - Liaised with clients like Myntra and Maytag to coordinate with internal manufacturing teams. - Collaborated with manufacturing to meet quality standards. - Assisted in tailoring product design for client satisfaction. - Contributed to the smooth operation of the design-to-delivery process.