Zug, Zug, Switzerland
I'm a consumer-centric marketer with strong commercial & financial acumen. I have over 13 years of international brand management experience. I'm an EU & Canadian citizen. "I never lose. I either win or learn" is the mentality I try to follow.
• Lead innovation initiatives for the beverage category across Burger King EMEA. • Manage multiple workstreams for various menu items, including chicken and nuggets. • Coordinate and support markets with the successful rollout of the Baby Burger.
I lead the future innovations for Desserts & Beverages for Burger King EMEA. Responsible for: ● Innovation focused market research studies ● Category strategy & product development ● Building commercial and P&L metrics ● Brand communication
Merger/Acquisition of Whirlpool Corporation I lead the brand development and ATL communication for the Whirlpool brand in the Kitchen category. I work cross-functional and across multiple markets to drive the brand purpose, the product innovations, and the strategic brand imperatives. ● Delivered the latest 3 ATL campaigns & toolkits ● Support & guide local markets with ATL & BTL activations. ● Managing the development of a direct report
I lead the brand development and ATL communication for the Whirlpool brand in the Kitchen category. I work cross-functional and across multiple markets to drive the brand purpose, the product innovations, and the strategic brand imperatives. ● Delivered the latest 3 ATL campaigns & toolkits ● Support & guide local markets with ATL & BTL activations. ● Managing the development of a direct report
Developed the local long-term growth objectives and annual business plan for Fuze Tea (Iced tea), Adez (plant-based drink), & Oasis (still fruit drink). Executed the near-term brand objectives & activations. ● Developed Fuze Tea's strategic imperatives, led the activations, and influenced the commercial principles. ● Led Adez 2.0 relaunch by defining the launch parameters and built the commercial and financial principles.
Led the launch of two new brands and created their annual brand plan, local brand strategy, and ATL communication. Managed the strategic brand direction and P&L of multiple brands in Iceland. ● Launched Fuze Tea by developing the local marketing plan & influencing commercial principles to drive success against dominant local competitor. ● Launched Glacéau smartwater & reached top 10 globally in sales. ● Strategic direction, brand and P&L management of multiple other brands.
Led the local annual business plans for Fanta, Schweppes, and Sprite, and their executions for Greece, Cyprus, and Malta. Developed three trainees ● Drove Fanta brand preference, incidence/penetration, & transactions with local activations. ● Built the business case & activation plan for a new proprietary bottle & the local 350ml bottle