Alexander H.

Associate Director of Marketing Strategy at DuPage Credit Union

Naperville, Illinois, United States

About

I don’t know who you are. I don’t know what you want. But what I do have are a wide range of skills, skills I have acquired over a very long career. Skills that make me an asset to the team I lead. See that banner at the top? That's me taking the bull by the horns. It's a metaphor for my career...but that really happened.

Experience

  • DuPage Credit Union (10 yrs 7 mos)
    • Associate Director of Marketing Strategy
      Oct 2019 - Present · 6 yrs 9 mos

      Direct the strategy, content, and creative for a full suite of banking products and services.

    • Digital Strategy Manager
      May 2018 - Present · 8 yrs 2 mos

      Develop and unify omni-channel marketing strategies for web, email, content, video, social media, and live events in order to build better experiences for prospective and existing Members.

    • Assistant Manager of Digital Strategy
      Nov 2016 - Present · 9 yrs 8 mos

  • Consultant - Copywriting and Email Marketing at SWC Technology Partners
    Mar 2015 - Nov 2015 · 9 mos

  • Copywriter at RSNA
    May 2011 - Mar 2015 · 3 yrs 11 mos

    • Wrote the Annual Report, Exhibitor Profile, and Course Enrollment Guide, as well as doctor presentations, videos, news articles, signage, and more • Developed the social media strategy. Increased Facebook engagement by nearly 800%. My Centennial meeting plan contributed to #RSNA14 trending for 4 days. • Increased email newsletter open rate by 18% and click-through rate by 20%. Designed responsive templates for newsletters • Built hundreds of web pages for RSNA.org, IHE.net, and other related properties

  • Web Content Writer at Demand Media
    Oct 2009 - Oct 2011 · 2 yrs 1 mo

    Wrote over 170 articles for eHow and Livestrong.com

  • Web Content Writer at Break Media
    Dec 2010 - Feb 2011 · 3 mos

    Wrote movie, music and pop culture articles for MadeMan and ScreenJunkies.com