Alexander HaasใƒปMBA

Your first boots ๐Ÿฅพ on the ground in Germany ๐Ÿ‡ฉ๐Ÿ‡ชใƒปHelping international B2B companies enter the German marketใƒปFractional Country Manager & Sales Execution

Dรผsseldorf, North Rhine-Westphalia, Germany

About

๐Ÿ‡ฉ๐Ÿ‡ช ๐˜๐จ๐ฎ ๐ฐ๐š๐ง๐ญ ๐ญ๐จ ๐ž๐ง๐ญ๐ž๐ซ ๐ญ๐ก๐ž ๐†๐ž๐ซ๐ฆ๐š๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ. ๐๐ฎ๐ญ ๐ฒ๐จ๐ฎ ๐๐จ๐ง'๐ญ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ก๐ž๐ซ๐ž ๐จ๐ซ ๐ก๐จ๐ฐ ๐ญ๐จ ๐ฌ๐ญ๐š๐ซ๐ญ. ๐Ÿคท No network. No structure. No employees. No customers. And nobody who tells you how Germany really works โ€“ ๐ญ๐ก๐š๐ญ'๐ฌ ๐ž๐ฑ๐š๐œ๐ญ๐ฅ๐ฒ ๐ฐ๐ก๐ž๐ซ๐ž ๐ˆ ๐œ๐จ๐ฆ๐ž ๐ข๐ง. โ˜๏ธ๐Ÿค“ I'm Alexander โ€“ your first boots on the ground in ๐Ÿ‡ฉ๐Ÿ‡ช Germany. 20+ years in sales. 15 of them B2B โ€“ steel, mechanical engineering, construction chemicals and industrial products. I know how German buyers think. I know what opens doors โ€“ and how to place your product in the right hands. If something doesn't work right away? I tell you exactly what needs to change. Clearly. Honestly. No sugarcoating. โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ ๐Ÿ”ง ๐–๐‡๐€๐“ ๐ˆ ๐ƒ๐Ž โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ โ†’ Validate your product in the German market โ†’ Identify target customers & initiate first contact โ†’ Develop your Go-to-Market strategy โ†’ Build your sales pipeline from scratch โ†’ Stay until your operation runs โ€“ then hand over cleanly โ†’ Support your first German entity setup if needed โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ โŒ ๐–๐‡๐€๐“ ๐ˆ'๐Œ ๐๐Ž๐“ โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ I'm not a consultant who shows you how to act and disappears after a nice presentation. I go in operationally, test the market myself โ€“ and tell you clearly what's working and what needs to adjust. โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ ๐ŸŒ ๐Œ๐˜ ๐ˆ๐๐“๐„๐‘๐๐€๐“๐ˆ๐Ž๐๐€๐‹ ๐๐€๐‚๐Š๐†๐‘๐Ž๐”๐๐ƒ โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ Dutch, Polish, Japanese, British, American, Chinese โ€“ I've worked across all of them. I'm a cultural bridge: translating international ambitions into German structures and thinking, at the right pace for typical and conservative German buyers. โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ ๐Ÿค ๐–๐‡๐Ž ๐ˆ ๐–๐Ž๐‘๐Š ๐–๐ˆ๐“๐‡ โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ B2B companies worldwide with a finished or test product โ€“ ready to conquer the German market without a full local setup or premature hires. โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ ๐Ÿ—บ๏ธ ๐‡๐Ž๐– ๐–๐„ ๐–๐Ž๐‘๐Š ๐“๐Ž๐†๐„๐“๐‡๐„๐‘ โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ Phase 1 โ†’ Market Assessment & Validation I prepare a strategy paper. We decide together how to start. Phase 2 โ†’ Market Entry & First Customers I build the roadmap and execute it independently โ€” while keeping you informed so we can adjust along the way. Phase 3 โ†’ Scale & Handover First revenues in Germany? Customers asking for more? Now a German entity starts making sense. I help you navigate every step โ€” bureaucracy, infrastructure, operations, and local execution. โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€ ๐Ÿ“ฉ ๐˜Š๐˜ถ๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด ๐˜ช๐˜ง ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ง๐˜ช๐˜ต๐˜ด ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ช๐˜ต๐˜ถ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ? ๐˜“๐˜ฆ๐˜ต'๐˜ด ๐˜ต๐˜ข๐˜ญ๐˜ฌ.

Experience

  • Founder & CEO โ€“ LANDFALL ๐Ÿ‡ฉ๐Ÿ‡ช German Market Entry at LANDFALL Germany
    May 2026 - Present ยท 2 mos

    Your first boots on the ground in Germany. I act as a Fractional Country Manager for international companies entering the German market. Bringing local relationships, market knowledge, and 20+ years of sales and leadership.

  • Founders Foundation Startup School Member - Batch #20 at Founders Foundation gGmbH
    Feb 2026 - May 2026 ยท 4 mos

    Actively exploring B2B startup ecosystems and Go-to-Market strategies in Germany. Using this experience to build my own practice as Fractional Country Manager & Market Entry Specialist โ€“ helping international companies enter the German market operationally, without the risk of a full local setup.

  • Business Unit TQC - Manager at Westfield Outdoors GmbH
    Aug 2025 - Jan 2026 ยท 6 mos

    Managing a business unit for a Chinese-based outdoor company in the German and European market. Responsible for sales strategy, key account development and cross-cultural stakeholder management between Chinese headquarters and European customers. Direct experience operating as the local commercial lead for an international brand in Germany.

  • Head of Sales at Watco GmbH
    Sep 2021 - Jul 2025 ยท 3 yrs 11 mos

    Head of Sales Germany for a British company with American roots โ€“ effectively the first and main commercial contact between UK headquarters and the German market. Built and executed the full German sales strategy. Led cross-cultural sales teams, developed key accounts and drove sustainable revenue growth. This role gave me firsthand experience of what it takes to make an international product work in Germany โ€“ operationally, culturally and commercially. Beyond Germany: successfully initiated market entry into Poland, Czech Republic, Denmark and Switzerland โ€“ identifying target customers, building first relationships and acquiring key accounts in each market from scratch.

  • Key Account Manager / Area Sales Manager at MISUMI Europa GmbH
    Dec 2016 - Aug 2021 ยท 4 yrs 9 mos

    Sales management for a Japanese manufacturer of mechanical engineering components in the German and European B2B market. Managed complex projects between Asian manufacturers and European customers โ€“ bridging technical requirements, commercial expectations and cultural differences. Responsible for key account development and area sales growth across multiple industries.