Louisburg, North Carolina, United States
A proven leader with experiences in management and marketing. Culminating a prior history in sports, non-profits, global luxury management, and international businesses with an education focused in management and marketing I aim to bring a unique set of skills and perspectives to the competitive landscape. I love creating meaningful marketing and partnership solutions through pragmatic and data-driven decisions. Proudly rooted in supporting causes, small businesses, and meaningful work I strive to be a leading example within my career as well as within my community. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀: ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ● Involved roles within marketing, operations, facility, and event management. ● Worked within Amateur, Intramural, Club, Professional, and International levels of sports. ● International experience invigorated my desire to be globally minded but locally focused. ● Professional experience and understanding of the highest level of business operations, marketing, and community impacts. ● Fitness experience generated community interest and engagement into healthier lifestyles and embraced positive lifestyle changes. ● Volunteer experiences such as serving on behalf of a university department with an advisory board for a $35 Million dollar Student Union project. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: ‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾ ● Led a small business to international recognition in 147 countries. ● Expanded brand awareness to a nationally focused audience. ● Lead record setting award winning business performances. ● Made data-driven decisions for increasing engagement, impressions, and conversions. ● Collaborated with others or partners to create disruptive marketing solutions. ● Managed, directed, created, and operated websites, social media, ads, and events. 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: ‾‾‾‾‾‾‾‾‾‾‾‾ ● B.S - Sport Management ● M.M. - Management 𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨: ‾‾‾‾‾‾‾‾‾‾‾‾ ● https://alexandergwilliamson.myportfolio.com/alexander-g-williamson
As Fractional CMO & Strategic Consultant for Pink Ink Tattoo, I lead the company’s highest-stakes initiatives including legislative campaigns, national media deals, and brand partnerships that move culture. I helped shape and name a company-backed bill now gaining traction in the community aiming towards government proposal, directed campaigns with the NHL and American Cancer Society, and positioned the CEO’s book for national release through Amazon, Barnes & Noble, and Walmart. From in-arena media with the NHL, NFL, NASCAR, and MiLB to specialized events and partnerships I have helped redefine cross pollinating strategies. Through audiobooks, podcasts, and publishing tours I architected the platforms, partnerships, and narratives that make a brand unforgettable.
Responsibilities include Integrated marketing, organizational structuring, business navigation, forecasting, benchmarking, research & development, finances, growth and consumerism, legal, security, and more.
• Manage the planning, developing, implementing, and monitoring of the overall business marketing strategy per the company's values, mission, and the CEO's vision. • Directly assist the CEO with all marketing, media, public relations, and advertising-related business aspects. • Develop and manage website design, social media platforms, and scheduling of media-related content • Coordinate innovative strategies to accomplish objectives and boost long-term profitability • Build, implement and enhance national marketing initiatives to maximize outreach and sales • Manage well-coordinated campaigns, events, and public relations strategies to facilitate smooth and successful events • Devise and deploy online marketing plans with effective SEO, social media, and viral video campaign strategies • Conduct continuous evaluations of market trends to stay current on consumer and competitor changes • Analyze market trends and competitive landscape to understand opportunities and potential value • Provide ongoing reporting, develop actionable insights, test and learn approaches to new initiatives
• Organize, prepare, and manage events • Collect performance data on each promotion to better plan future events • Work annually with nationally recognized organizations such as Susan G. Komen and Jill’s Wish • Create content for social media, website, and other media platforms
• Help manage Hurricanes community events • Operate in promotions, event management, public and community relations and leadership opportunities • Provide exceptional customer service to our fans and corporate partners in attendance • Be available to assist with special events like the Caniac Carnival, Summerfest Celebration, Kids ‘N Community Foundation events, and game-day giveaways • Managing inflatable rides during the South Plaza Parties • Help with setting up and breaking down of South Plaza Parties • Travel to North Carolina events for mobile marketing unit setups
• Collaborated directly with the event staff of Oceanman Greece • Responsible for overall venue setup, logistics, and execution of event • Facilitated event registration for athletes representing 34 different countries and multiple different languages • Coordinated sponsor activation & event branding around venue • Executed partnership with Plastic Pollution Protection to help reduce ocean waste • Learned to communicate with staff members from multiple countries • Attended week-long sport business workshops, networking sessions and sport facility tours, all led by sport industry professionals
• Created and developed daily vlogs, social media content, and executed a successful social campaign • Developed skills with social media editing, applications, and recording • Worked with a social media team consisting of 6 team members from different geographical origins • Led a special media project designed for alumni, marketing, sponsors, and educational purposes