San Francisco Bay Area
- Lead a team of two to develop and execute the MarTech stack and roadmap, which includes solution selection, implementation, enablement, and optimization to streamline operations and maximize efficiency. - Partnering with GTM Ops to launch a new lead routing and account management process using LeanData and Salesforce Enterprise Territory Management. - Working across the organization with marketing, sales, and customer success teams to leverage the Marketo to execute campaigns and programs to generate acquisition and expansion pipeline, such as a digital customer success effort for onboarding, QBR, surveys, and renewals. - Partnering across GTM Ops, Business Applications, and Analytics team to identify opportunities for automation and address gaps in process flows, data flows, and reporting with Openprise and Workato, such as country normalization, deduplication, and mapping data from different objects. - Working with the Data Engineering team ingest data into Snowflake from platforms, such as Rainfocus and Jifflenow to build Tableau reporting.
- Led the strategic development and deployment of Full Circle Insights for attribution and funnel metrics. - Drove the implementation of 6sense from model design and taxonomy to the enablement of Field Marketing, Demand Gen, SDRs, and AEs. - Partnered with SDR/BRD leadership to provide reports and dashboards for lead follow up, tools and training for prospecting and outreach, and automation for simplifying SDR motions. - Served as the technical liaison for Partner Marketing in launching Zinfi with the Business Systems team.
- Managed the end-to-end execution of marketing activities within Marketo and Salesforce.com. - Built reports and dashboards to provide visibility into KPIs and trends. - Performed ROI analysis of marketing events, such as trade shows, webinars, customer meetings, and demos. - Developed email nurtures to drive engagement with content and registrations for events and webinars. - Designed automated data standardization processes to maintain data quality of the database. - Created SLAs to ensure timely processing of leads and follow up by sales.
- Evaluated Marketo, Eloqua, Hubspot, and Pardot to select the company’s first marketing automation platform (MAPs). - Led the onboarding and implementation of Marketo and its integration with Salesforce.com (SFDC) as the Marketo Admin. - Implemented Lead Scoring to deliver marketing qualified leads to sales. - Created templates for emails, landing pages, and programs for scale and efficiency. - Forecasted yearly budget and projected quarterly spend for the marketing organization.
- Created presentations forecasting market share and revenue of the company and its competitors. - Performed cost-benefit analysis of events spending to ensure maximum cost-effectiveness and ROI. - Researched and planned corporate events to promote the Infinera brand. - Managed vendors’ POs and worked with vendors to resolve invoice discrepancies.
- Conducted a sector research project on the video game industry comparing the financial performances and projected growth of the industry's companies. - Created and managed a portfolio using fundamental, quantitative, and technical analysis.