Singapore
Alexander Friedhoff is the Founder and CEO of Etaily. Etaily is a Digital-Native Retail Platform enabling consumer brands in Southeast Asia. As a next-generation consumer products platform, they leverage operations technology to build brands online. In addition to powering its own brands, etaily provides a unique end-to-end marketplace, direct-to-consumer and live-streaming Commerce solution for enterprise consumer brands, in addition to standalone omni-channel solutions. L’Oreal, Levi’s, Fila, Skechers, Croc’s among others work with Etaily to reach hundreds of millions consumers in Southeast Asia. In 2023 Alexander was selected as Asia Forbes 100 to watch. In 2024 Etaily raised +20M USD from investors such as SKS, a Taiwanese PE focussing on retail and consumer, Pavilion Capital, a private equity firm under Temasek Holdings, Ayala Corporation and other leading families and CVCs in Southeast and North Asia. In 2025 Etaily got selected by Financial Times as the fastest growing company in the Philippines, and the #3 fastest growing in the entire APAC region, outperforming 5000 other peers. Alexander acts as a board member, early-stage venture investor and advisor to several consumer focussed startups in Southeast Asia and Europe. He is the founding member of ALBA VC, an early stage venture capital fund focussing on emerging technologies in Europe, headquartered in Paris, France. He previously worked with Zalora in building and managing the Fulfillment by ZALORA program. Zalora is Asia's leading eCommerce platform in the fashion and lifestyle segment with localized sites across South-East Asia, and part of the Global Fashion Group, founded by Rocket Internet. Before Zalora he worked in consulting, where he focused mainly on omni-channel programs in different industries such as FMCG and fashion retail. Alexander started his career at one of the most traditional fashion houses of Germany, van Laack, where he was working in different functions around the globe. He holds a Master in Management from ESCP in Paris & Berlin as well as from the Carlos III University of Madrid. He is active in fostering German-Southeast Asian business relations as a member of the Chamber of Commerce and Industry (AHK-PH). He is also an active member of the World Economic Forum’s Global Shaper network as well as Rotary International.
The Etaily Group (TEG) is a Digital-Native Retail Platform enabling consumer brands in Asia. As a next-generation consumer products platform, they leverage operations technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. In addition to powering its own brands, etaily provides a unique end-to-end marketplace, direct-to-consumer and livestreaming Commerce solution for enterprise consumer brands, in addition to standalone omni-channel solutions. L’Oreal, Levi’s, Fila, Skechers, Croc’s among others work with Etaily to reach hundreds of millions consumers in Southeast Asia.
Founders Launchpad is an industry-agnostic, early-stage accelerator that provides venture capital funding, operational support, and mentorship to high-potential startups, helping them scale their businesses.
Beyond presence is creating an end-to-end self service platform for hyper-realistic conversational digital clones. The technology enables the digital avatars to have completely autonomous, real-time, face-to-face conversations with anyone. The solution is hyper-realistic and will only require 20 second of video content to create the avatar. It was founded by Awais & Felix. Early-Stage, Pre-Seed.
Plug and Play is one of the largest and most active venture capital firms and startup accelerators globally, known for its extensive startup portfolio, high investment volume, global reach, and strong corporate partnerships. As a mentor, I support startups aiming to expand into Southeast Asia, helping them navigate market entry, strategic growth, and operational scaling in the region.
Other Investors include: Sequoia Capital, Global Founders Capital, Antler, Febe Ventures, Foxmont and Hustle Fund. LOCAD is a cloud logistics network that fulfills e-commerce orders for entrepreneurs and enterprises. As a reliable multi-channel fulfillment partner, we are committed to shortening transit times, providing lower shipping costs, and taking your customer delivery experience to the next level.