Alexander Frey 费腾

Business Development Manager / Cross-Border Strategy (CH-CN-UK) / Real Estate Investment / FMVA® / Fluent in Mandarin, German & English

Lucerne Metropolitan Area

About

Leveraging entrepreneurship, real estate sales, and financial modeling, I deliver growth strategies for the CH, CN, and UK markets. I focus on managing senior stakeholder relations and providing executive boards with data-driven, actionable insights. Key Achievements: • Scaled a local Chinese F&B group from inception to $2.9M in revenue. • Built and managed a creative/BD team of 4 to scale a 300K+ follower digital brand, landing key partnerships with platforms like Pinduoduo, Lemonbox, and Tangdao. • Manage UK-focused leasing KPIs and report directly to the Board of Directors • Friendship Ambassador for the City of Shandong Jinan

Experience

  • Inside Sales Agent / UK Commercial Strategy & Leasing at Wascosa
    Jan 2024 - Present · 2 yrs 6 mos

    • Deliver strategic sales performance and contract KPI reports directly to the Board of Directors • Drive strategic sales and leasing initiatives (UK-focused) • Coordinate import/export logistics and compliance for asset deliveries between Europe and the UK • Management of end-to-end contract lifecycle, including renewals, amendments, and terminations • Align cross-functional operations between Sales, Procurement, and Technical teams to ensure strategic consistency and efficiency

  • Real Estate Consultant at properti 🚀
    Jan 2024 - Dec 2025 · 2 yrs

  • Head of Business Development at Lanore F&B Group (山东兰迪餐饮集团有限公司)
    Jan 2017 - Jan 2023 · 6 yrs 1 mo

    Experience & Responsibilities: • Successfully launched and operated 4 restaurants between 2017 and 2022 achieving USD 2.9M in combined annual revenue • Directed go-to-market strategies, pricing models, and sales frameworks that secured partnerships with local and global brands. • Managed stakeholder relationships with local government, investors, media & press ChinaNews中新⽹,ShandongTV⻬鲁⽹,Embassy of Switzerland in China Weibo, Jinan Foreign Affairs 济南外事 • Reported directly to investors on a regular basis • Built and managed a creative/BD team of 4 to scale a 300K+ follower digital brand, landing key partnerships with platforms like Pinduoduo, Lemonbox, and Tangdao.

  • Property Investment Consultant - 海外投资经理 at GIHLondon
    Feb 2015 - Apr 2017 · 2 yrs 3 mos

    • Selling UK and US off-plan properties to Chinese HNWI and institutional investors. • Market research and analysis • Reaching out to existing clients as well as building a client base from scratch • Preparing financial models for each of our projects • Holding events and promoting our business in Hong Kong, Mainland China

  • Business Development Manager for a Real Estate Start-up at Chinaccelerator 中国加速
    Jun 2014 - Dec 2014 · 7 mos

    Chinaccelerator is a mentorship-driven program helping internet startups cross borders—from the world to China, and from China to the world. According to Crunchbase we are the 3rd Most Active Early-Stage Investor in the World. Batch 8 (Real Estate Platform connecting buyer and seller agents around the globe)