Amsterdam, North Holland, Netherlands
Alex de Ruwe is a senior media and marketing executive with over two decades of experience building and leading world-class media organisations — renowned for an inspirational, people-first leadership style that brings out the best in individuals and teams. Over the past seven years, Alex has led and scaled a Global Media Office within Private Equity-backed environments — first at Upfield (formerly Unilever), and now as Global Head of Media at Versuni, home to the iconic Philips brand for domestic appliances. Thriving in fast-moving, performance-driven organisations, he leads a high‑velocity team that unifies cross‑functional entities to drive scale, efficiency, and measurable business outcomes across both mature and emerging markets. Earlier in his career, Alex held executive roles at WPP, Omnicom, and Havas, developing integrated strategies and award‑winning campaigns for global brands including Philips, Sony, Liberty Global, and Unilever. He combines a sharp analytical, business-focused mindset with deep expertise in media strategy, omnichannel planning, and martech — making him highly fluent in the ever-evolving global media landscape. Recognised as a thought leader in media, Alex is an active contributor to the WFA and WARC agendas, driving industry-wide solutions for the broader media community with an increasing focus on marcom-related AI-driven transformation.