United Kingdom
Marketing strategist with 4+ years' experience specialising in brand and content strategy. I lead end-to-end marketing across content, PR, digital and events, scaling a full marketing function within a growing B2B SaaS business. Marketing Manager at Solomonic, harnessing data-driven insights to empower leading legal, financial and commercial professionals. BSc (Hons) Management with Marketing graduate, University of Bath (#1 in the UK for Marketing).
• Own brand and marketing strategy across content, PR, digital, events and platform launches within a growing B2B SaaS business. • Act as brand guardian, shaping narrative, tone and visual identity across website, campaigns and sales collateral. • Lead major platform and feature launches, coordinating stakeholders, timelines and creative assets to deliver integrated campaigns. • Build strategic partnerships and co-branded initiatives with leading professional services firms to extend reach and authority. • Scaled the marketing function from a solo role to a multi-person team, supporting content production and execution.
• Delivered content-led campaigns across PR, email, digital and events to support pipeline growth and brand visibility. • Led the production of biannual industry insight reports, combining data analysis and visual storytelling to drive qualified leads and sales opportunities. • Managed media relationships with national and trade press, securing consistent coverage. • Planned and delivered webinars and in-person events, including multi-session programmes at major industry conferences.
• Supported digital marketing and content delivery across social, web and email channels. • Project-managed a full company rebrand in collaboration with an external agency, supporting brand strategy development and rollout across all channels. • Analysed campaign performance and audience trends to inform content planning and marketing activity.
• Delivered regular marketing communications across social, web and email to engage student audiences. • Created on-brand content and digital assets to support events and initiatives. • Monitored engagement and performance to improve reach and audience response.