Alexander Zeeh

Chief Executive / Managing Director | Commercial & Business Transformation | SCHOCK, Samsung, GROHE, Whirlpool

Germany

About

My career is defined by leading organizations through transformation, growth, and complexity. With 8 years in retail and more than 20 years in industry across consumer electronics (Schock, Samsung, Whirlpool), the sanitary/heating sector (GROHE), and the construction industry (Håndverksgruppen), I have consistently taken responsibility for steering large, international teams toward sustainable performance and strategic clarity. I lead with a generalist, enterprise‑wide perspective — connecting commercial excellence, brand and product strategy, and full P&L ownership. My leadership has been shaped by building and empowering high‑performing teams, driving international sales and marketing organizations, and aligning diverse stakeholders behind a shared vision. Across my roles, I have guided companies through business development, transformation, restructuring, and the creation of resilient B2B, B2C, and D2C models. I bring a strong track record in M&A and buy‑and‑build execution, as well as hands‑on leadership of operations, supply chain, service, and product development. I have led organizations of up to 2,000 employees and managed business volumes of up to 800 million euros — always with a focus on clarity, accountability, and long‑term value creation.

Experience

  • Chief Sales Officer (CSO) & Geschäftsführer at Schock GmbH
    Aug 2024 - Present · 1 yr 11 mos

  • Håndverksgruppen (München & Köln)
    • Geschäftsführer & Gesellschafter
      Aug 2023 - Jul 2024 · 1 yr

    • Chief Operating Officer
      Aug 2023 - Jul 2024 · 1 yr

  • Leader Central Europe, LIXIL EMENA at LIXIL EMENA
    Dec 2020 - Jul 2023 · 2 yrs 8 mos

  • Grohe AG (Düsseldorf und Umgebung, Deutschland)
    • Regional Vice President Central Europe
      Oct 2019 - Jul 2023 · 3 yrs 10 mos

    • Managing Director GROHE Deutschland Vertriebs GmbH
      Jul 2019 - Jul 2023 · 4 yrs 1 mo

  • Senior Director / Head of Division Home Appliances at Samsung Electronics
    Sep 2015 - Jun 2019 · 3 yrs 10 mos