Munich, Bavaria, Germany
I’m a results-driven sales executive with over 10 years of experience scaling premium outdoor brands across Europe through strategic B2B sales leadership and omnichannel expansion. Currently, I lead the B2B sales organization for Germany, including Key Accounts and Wholesale Partners, with full P&L responsibility and direct leadership of a national sales team. In parallel, I drive the strategic growth of our European marketplace business – optimizing performance on platforms like Zalando and About You. My passion lies in building high-performing, empowered teams. I lead with a clear vision, trust-based culture, and data-driven execution – always aiming to combine operational excellence with long-term brand growth.
Area: Germany Employees: Disciplinary management of 3 Sales Representatives & 1 Marketplace Manager
Area: Germany Customers: About You, Bergfreunde, Bergzeit, Zalando Tasks: • Own and lead the strategic account plans in line with global GTM Strategy • Develop strategic plans and seasonal initiatives utilizing in-depth market and professional knowledge • Execution of strategic plans, driving, measuring, and reporting on key inputs and outputs • Project Manager for the strategic project of establishing marketplace business • Involved in multiple projects in the field of digitalization (digital showroom, marketplace, customer requirements in the digital sales channel)
Brands: Bogner Sport and Fire & Ice Area: Germany (West) Locations: Munich and Zurich Customers: such as About You, Bergfreunde, Breuninger, Engelhorn, MyTheresa, Reischmann, Sporthaus Schuster, Sport Scheck, Zalando Tasks • Lead in the developing and implementation of accounts (pure online and multi-channel) specific strategic plans, seasonal tactical plans to 3 year strategic plans • Cooperation and coordination within a matrix organization (brand-, controlling-, marketing-, performance marketing and product department) • Key Speaker Wholesale for collection development on sales side
Brands: Bogner Sport and Fire & Ice Area: Germany (West) Locations: Munich and Zurich Customers: such as Breuninger, Reischmann, Sport Bohny Tasks • Sales of 2 clothing collections (Bogner Sport and Fire & Ice) • Customer development and acquisition (selective distribution) • Re-positioning of Bogner Sport in high-level sport shops
Brands: Volcom, Stance, Hurley, Brekka, Vissla, Komono, Publish, Fairplay, Native Shoes, Pinqponq, AEP Area: Germany and Austria Employees: Disciplinary management of 8 sales representatives and 2 In-house representatives Locations: Hamburg, Munich, Offenbach Customers: Approx. 950, such as Breuninger, Engelhorn, Intersport, KaDeWe Group, Karsten & Öhler, Ludwig Beck, Peek & Cloppenburg Sport Scheck, Sporthaus Schuster, Planet Sports and Reischmann Tasks: • Primary sales contact to all key accounts and brands • Development of professional sales concepts based on market requirements • Commercial and strategic management of the agency • Authorized to represent the agency in all management decisions • Founding, building and establishing the agency Keen Sense
Brands: Volcom, Electric Visual, Stance Socks Area: North, West and South Employees: Functional management of 3 sales representatives Locations: Hamburg, Munich, Offenbach Customers: Approx. 300, such as Engelhorn, Sport Scheck and Planet Sports Tasks: • Acquisition and development of key accounts such Amazon, Planet Sports and Sport Scheck • Support and enhancement of existing key accounts • Developing sales concepts based on market requirements
Brands: Volcom, Electric Visual Area: Bavaria Location: Munich Customers: Approx. 80, such as Epoxy, Planet Sports, Reischmann and TX Sport Tasks: • Sales of 4 clothing collections (functional and streetwear) • Customer development (selective distribution) • Customer acquisition • Sales support and guaranteeing a high-quality presentation at POS
Brands: Atomic, Wilson, Suunto Customers: Such as Engelhorn, Globetrotter, Karstadt, Kaufhof and Sport Scheck Tasks: • Customers service to key accounts • Telephone sales and offer preparation as well as order collection • Complaints processing • Assistance to sales managers and sales representatives